Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 159 days ago

Product Marketing (Marketing Lead)

onecrew5 open roles

Pay
$120,000 – $180,000 a year
Where
San Francisco (FiDi Office)
Work mode
Hybrid
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowProduct Marketing (Marketing Lead)onecrew · San Francisco (FiDi Office)

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on onecrew's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.7% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.4%1 day
  2. 3.5%3 days
  3. 7.7%7 days
  4. 13.4%14 days
  5. 34.5%30 days
This job: posted 159 days ago

The posting

Define how OneCrew wins, and make the market feel it.

Paving contractors are practical buyers. They don't care about hype. They care about a clear answer to: why you, why now, why not the other guys. That answer is positioning, but positioning only matters if it shows up in pipeline, deals, and revenue.

We're hiring our first marketing leader to own both how OneCrew is positioned in the market and how that positioning translates into qualified pipeline and revenue. This is not a support role. It's a GTM ownership role. You'll work across product, sales, and leadership to turn what we build into why it matters, get that message into market, and ensure it drives measurable growth.

WHAT YOU'LL OWN

Positioning and messaging. Own OneCrew's positioning across our three segments:

- scaling paving operations

- mid-market commercial paving

- PE-backed roll-ups and enterprise

Build and continuously refine the messaging frameworks, value propositions, and talk tracks that actually get used in deals. You are accountable for making sure the market and our sales team can clearly understand why we win.

Pipeline and GTM strategy. Own how positioning turns into pipeline. Drive:

- ICP definition and refinement

- segment prioritization based on revenue efficiency

- campaign strategy across outbound, inbound, partnerships, and events

- how messaging shows up across every buyer touchpoint

We use agencies and tools for execution. You own the strategy, direction, and outcomes.

Sales enablement. Build the assets and systems that help sales win:

- pitch decks, one-pagers, and battlecards

- objection handling and competitive positioning

- ROI models and demo narratives

- email sequences and follow-up frameworks

Partner directly with Glenn and the AE team. Sit in on calls, identify where deals stall, and fix it at the messaging, positioning, or process level. If deals aren't closing, you help diagnose why and fix it.

Product launches and GTM execution. Own the full launch motion for new capabilities, from positioning and narrative through sales training, customer and prospect communication, and in-product messaging. Every meaningful release has a clear strategy, a defined owner (you), and a measurable outcome in pipeline, adoption, or revenue.

Website and conversion surfaces. Own messaging across the website, landing pages, and campaign flows. You ensure consistency between what the market sees, what sales says, and what the product delivers. Execution may be delegated. Accountability is yours.

Customer and market insight loops. Stay close to the market. Run customer and prospect interviews, join sales calls and QBRs, and analyze win/loss data. Continuously refine positioning, ICP definition, and buying triggers. You don't guess what resonates, you know.

Pricing and packaging support. Partner with leadership on pricing strategy, packaging and SKUs, and monetization opportunities. Own how changes are communicated and adopted in the market.

Competitive intelligence. Maintain a sharp view of the market, from competitors in active deals to emerging players and shifting buyer expectations. Translate insights into battlecards, sales strategies, and product recommendations. When reps ask "how do we win this deal," you have the answer.

Measurement and growth accountability. Instrument and own performance across:

- pipeline creation and quality

- win rates by segment

- deal velocity

- launch impact (adoption and revenue)

- messaging and campaign effectiveness

Kill what isn't working. Double down on what is.

WHAT YOU'LL PARTNER ON

Content production, website design, brand creative, and event logistics are supported by agency partners and internal resources. You write briefs, set direction, review outputs, and ensure strategic alignment. You are not a content factory, but you are responsible for making sure everything shipped is strategically correct and effective.

THIS ROLE IS FOR YOU IF

- You're strategic and deeply executional

- You've worked in B2B SaaS where marketing had to punch above its weight

- You know how to influence real buying decisions, not just build decks

- You're comfortable with practical, skeptical buyers and know how to earn trust without fluff

- You're data-fluent and AI-enabled, and you use evidence, not vibes

- You default to ownership, speed, and accountability

- You care about outcomes (pipeline, revenue), not just outputs

THIS ROLE IS NOT FOR YOU IF

- You want to own brand or creative as your primary function

- You want to be a content marketer

- You need a large team or budget before you can be effective

- You prefer strategy decks over being in deals, launches, and execution

- You're not comfortable being directly accountable for growth outcomes

REQUIREMENTS

Path A: Product marketer looking for ownership and growth

- 3-7 years of product marketing experience in B2B SaaS, ideally SMB or mid-market field service, vertical SaaS, or construction tech

- Proven experience building positioning and messaging frameworks, running launches tied to business outcomes, and enabling sales teams to win real deals

- Experience working directly with sales (calls, QBRs, deal support)

Path B: Strong generalist passionate about marketing and growth

- 3-7 years in a high-performance strategic, analytical, or operational role (strategy consulting, investment banking, PE, BizOps, founder, chief of staff, or similar)

- Demonstrated ability to influence GTM strategy, messaging, or buying decisions in a real-world environment, not just analysis

- Deep interest in how markets are won: positioning, category design, buyer psychology

Regardless of path, you have:

- Comfort owning outcomes in ambiguity

- Ability to quickly learn new industries, products, and tools

- Fluency (or fast ramp) in HubSpot, Google Analytics, and data analysis

- Exceptional communication and the ability to explain complex value simply

- Strong prioritization and project management across multiple initiatives

Bonus:

- Experience marketing to contractors, tradespeople, or non-tech-native buyers

- Background in competitive intelligence or win/loss programs

- Experience at a Series A or B company building PMM from zero

- Familiarity with vertical SaaS leaders like ServiceTitan or Procore

COMPENSATION AND LOGISTICS

- $120K-$180K base plus meaningful early-stage equity

- Full medical, dental, and vision (most options 100% covered)

- Unlimited PTO

- San Francisco office (550 California St), 3+ days a week in-office

- Occasional travel for customer visits and industry events

OneCrew is an equal opportunity employer. We hire on qualifications and don't discriminate on any basis protected by federal, state, or local law, including race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, medical condition, marital status, military or veteran status, or genetic information. Qualified applicants with arrest and conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance and the California Fair Chance Act.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against onecrew's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on onecrew's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    onecrew's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.