Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 25 hours ago

Retention & Lifecycle Marketing Manager

Onnit Labs, Inc.3 open roles

Pay
$110,000 – $150,000 a year
Where
Remote
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowRetention & Lifecycle Marketing ManagerOnnit Labs, Inc. · Remote

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Onnit Labs, Inc.'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

9.8% of postings close within 7 days. Measured by our own scanner across the market. Onnit Labs, Inc. postings stay open a median of 4 days.

Share of postings closed within
  1. 1.9%1 day
  2. 3.9%3 days
  3. 9.8%7 days
  4. 15.6%14 days
  5. 33.8%30 days
This job: posted 25 hours ago

Onnit Labs, Inc. median: 4 days open

The posting

About Onnit:

Onnit is an Austin, Texas based health and wellness company that sells dietary supplements direct to consumers and through retail distribution. As a trusted and serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance. Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are staying true to our mission of total human optimization.

We are part of the Wellbeing Collective, an exciting Global Business Unit within Unilever built with a start-up mindset. Our mission, with our science-backed and disruptive portfolio, is to improve the health and well-being of millions of consumers and continue leading in the Health and Wellness space.

If you are interested in joining a culture that strives for Curiosity, Discipline, Approachability, Commitment, and Ownership Mindset then we invite you to join our mission to optimize human potential!

JOB SUMMARY

We’re looking for an analytical, hands-on lifecycle marketer to own email, SMS, and customer retention, with a particular focus on subscription growth and churn reduction. You’ll execute the strategy and work in Klaviyo, from creating content blocks and building campaigns to launching flows, refining segments, and analyzing results. Use customer behavior, cohort performance, and lifetime value insights to decide what to send, to whom, and when.

This role combines strategic ownership with end-to-end execution. You’re someone who enjoys being “in the weeds”, turning ideas into live campaigns, managing day-to-day production, and using results to shape your next move. This is an opportunity to own the full lifecycle marketing process and see the impact of your work on customer relationships and business growth.

This role is designed for someone with roughly 5 years of relevant experience who wants meaningful ownership while staying close to the work.

KEY RESPONSIBILITIES

Email and SMS strategy and execution

  • Own the email and SMS calendar, balancing promotional campaigns with customer education, replenishment, subscription conversion, and retention messaging.
  • Personally build, QA, schedule, and launch campaigns and automated flows in Klaviyo.
  • Create, maintain, and manage reusable content blocks and templates; assemble and format messages for launch.
  • Build and refine customer segments using purchase behavior, subscription status, engagement, lifecycle stage, and cohort insights.
  • Develop and optimize journeys such as welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback.
  • Run practical tests across messaging, offers, creative, timing, frequency, and audience selection, then apply what you learn.
  • Maintain strong execution standards across mobile rendering, links, personalization, deliverability, and consent practices.

Subscription Growth and Churn Reduction

  • Execute lifecycle marketing initiatives that convert one-time purchasers into subscribers and help existing subscribers stay engaged.
  • Identify which customers are most likely to benefit from subscription and develop relevant messages, offers, and conversion journeys.
  • Analyze subscription churn, cancellation patterns, and customer behavior to identify opportunities to improve retention.
  • Build and test onboarding, education, replenishment, save, and reactivation initiatives that address those opportunities.
  • Bring customer insights to product, brand, and customer-experience partners to help strengthen the overall subscriber experience.

Lifecycle Strategy and Practical Analytics

  • Develop lifecycle and cohort strategies that reflect how different customers discover, buy, return, subscribe, and lapse.
  • Analyze cohort retention, repeat purchase, customer lifetime value (LTV), subscription conversion, and churn to prioritize the highest-impact work.
  • Own recurring lifecycle performance reporting, connecting campaign and flow results to broader retention and subscription outcomes.
  • Translate analysis into clear recommendations, a prioritized testing plan, and hands-on execution.
  • Distinguish channel-attributed results from broader customer trends and use practical testing to assess what is working.

Cross-Functional Collaboration

  • Partner directly with the Director of E-commerce and Retention on broader retention strategy, priorities, and performance reviews.
  • Coordinate with creative, product, customer experience, and acquisition partners as needed to keep lifecycle messaging accurate and relevant.

QUALIFICATIONS

  • 5 + years of experience in lifecycle, CRM, retention, or email/SMS marketing, ideally for CPG subscription business.
  • Strong, recent, hands-on Klaviyo experience: you can independently build campaigns and flows, manage content blocks, create segments, run tests, and report on performance.
  • Basic HTML/CSS email skills for template edits and troubleshooting.
  • Experience improving repeat purchase, subscription conversion, subscriber retention, or churn, with concrete examples of work you personally executed.
  • Practical analytical skills: you’re comfortable using spreadsheets and platform reporting to understand cohort, LTV, and churn data and turn those insights into marketing decisions.

Onnit takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. This position is bonus eligible and employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays. Any coverages for health insurance will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

USA Pay Range

$110,000—$150,000 USD

Benefits

  • Full medical, dental, and vision benefits
  • Basic Life Insurance
  • Immediate 401(k) eligibility with company matching
  • Unlimited vacation
  • Paid holidays
  • Flexible workplace policy
  • $100/month flexible benefit stipend
  • Tuition reimbursement
  • Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others

EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Onnit Labs, Inc.'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Onnit Labs, Inc.'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Onnit Labs, Inc.'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.