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Open nowPosted 5 hours ago

Marketing Manager - International B2B

OpenTable104 open roles

Where
Melbourne, Australia
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Your applicationOpen nowMarketing Manager - International B2BOpenTable · Melbourne, Australia

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on OpenTable's own form.

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The clock on this job

Early applications get read.

8.1% of postings close within 7 days. Measured by our own scanner across the market. OpenTable postings stay open a median of 29 days.

Share of postings closed within
  1. 1.7%1 day
  2. 3.6%3 days
  3. 8.1%7 days
  4. 15.1%14 days
  5. 34.0%30 days
This job: posted 5 hours ago

OpenTable median: 29 days open

The posting

Team: International Growth - International B2B Location: Melbourne - Australia (hybrid work model - 2 days a week in the office)

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About the Job

We are seeking a strategic, highly autonomous Marketing Manager, International B2B, who loves building scalable systems, navigating open-ended briefs, and driving expansion across international B2B dining and hospitality markets. In this role, you will lead the end-to-end content strategy, execution, and optimisation of growth hacking projects, prospecting initiatives, and customer engagement campaigns. By obsessing over iteration speed, multi-channel attribution, and AI-enabled workflows, you will connect lead tracking data across all channels to eliminate inefficiencies and accelerate acquisition velocity. Working from our London office in a hybrid capacity, you will collaborate teams and channel owners, brand marketers, and diverse global cultures to elevate team performance.

Responsibilities

  • Design, build, and scale high-impact growth hacking systems and marketing campaigns to accelerate B2B customer acquisition and expansion across international markets.
  • Plan and produce B2B content campaigns e.g. research, case studies, gated assets, that speak to restaurant and hospitality decision-makers and convert into qualified pipeline, working with SEO teams where useful but owning the storytelling angle end to end.
  • Own and optimise the end-to-end content strategy, email and website creation, and lead gen campaigns to maximise audience engagement and pipeline conversion.
  • Deep understanding of full-funnel data, campaign tracking, and how all systems integrate with the sales CRM.
  • Maintain robust end-to-end B2B lead tracking reporting and multi-channel attribution frameworks to accurately connect touchpoints across the entire buyer journey, including content-sourced leads.
  • Leverage AI tools and predictive analytics to enhance audience segmentation, campaign personalisation, and operational efficiency across marketing workflows.
  • Lead experimentation roadmaps, executing rapid A/B and multivariate tests to continually improve iteration speed, conversion rates, ROI, and customer lifetime value.

Minimum Qualifications

  • 8+ years of relevant experience in growth marketing, lifecycle marketing, or performance marketing within a B2B environment.
  • Demonstrated ability to connect the dots on multi-channel B2B attribution, full-funnel lead tracking, and campaign performance measurement.
  • Experience producing B2B content (research, case studies, gated assets) with a clear line from content to lead generation, not just brand awareness.
  • Proven track record as a proactive builder who thrives with ambiguous briefs and excels at solving complex operational inefficiencies.
  • Strong understanding of full-funnel data, lead tracking, and attribution frameworks.
  • Practical experience applying AI tools or automation to streamline marketing workflows, campaign execution, and data analysis.
  • Hands-on experience building landing pages and web assets with strong knowledge of HTML, CSS and Wordpress, as well as building email campaigns.
  • Proficiency in managing core B2B marketing systems, including Salesforce and Marketo.

Preferred Qualifications

  • Experience driving international B2B growth and collaborating effectively across diverse cross-cultural markets.
  • Strong writing/editing instincts, with experience briefing designers or working with content/SEO/brand teams to ship polished assets fast.
  • Hands-on experience implementing multi-touch attribution models that tracks pipeline reporting and funnel analysis.
  • Demonstrated success in prospecting campaign design and customer lifecycle retention modeling.
  • Experience evaluating and integrating emerging AI marketing technologies, copilots, or marketing automation platforms.
  • Passion for restaurants, hospitality, and dining culture.

Benefits and Perks

  • Work from (almost) anywhere for up to 20 days per year
  • Focus on mental health and well-being:
  • Company-paid therapy sessions through SpringHealth
  • Company-paid subscription to Headspace
  • Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
  • Paid parental leave
  • Generous paid vacation + time off for your birthday
  • Paid volunteer time
  • Focus on your career growth:
  • Development Dollars
  • Leadership development
  • Access to thousands of on-demand e-learnings
  • Travel Discounts
  • Employee Resource Groups
  • Annual health and wellness reimbursement
  • Monthly social events
  • Free lunch 2 days per week

The best connections happen face-to-face, whether you’re sitting down to dinner or having coffee with a coworker. That’s why OpenTable has adopted a hybrid workplace model. This role aligns with that approach, with an expectation of coming into the office two days a week—giving employees the best of both worlds: in-person collaboration and flexibility.

Work Environment & Flexibility

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need any reasonable adjustments during the application/interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

#LI-Hybrid

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