Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 37 days ago

Digital Marketing Specialist

optimaliving160 open roles

Where
10235 101 St NW, Edmonton, AB T5J 3E8, Canada
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDigital Marketing Specialistoptimaliving · 10235 101 St NW, Edmonton, AB T5J 3E8, Canada

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on optimaliving's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.7%1 day
  2. 3.5%3 days
  3. 7.8%7 days
  4. 14.6%14 days
  5. 34.1%30 days
This job: posted 37 days ago

The posting

About Optima Living Founded in 2007 by two friends inspired by their families’ dementia journeys, Optima Living was created to provide a more home-like experience in seniors housing and care. What began as a personal mission has grown into one of Western Canada’s leading senior living and continuing care providers. Today, Optima Living offers Independent Living, Assisted Living, Supportive Living, Long-Term Care, Brain Health, and Memory Care across Alberta and British Columbia. Our innovative approach includes Spark, Your Wellness, Your Way: our proprietary brain health and care model. As the only Top 10 Canadian senior living and care provider focused exclusively on Western Canada, we proudly serve more than 4,300 residents. Guided by our North Star, Let us welcome you home™, we are committed to People, Place, and Community. With a resident-first philosophy and a focus on innovation, we are redefining aging with purpose, creating communities where seniors live with dignity, connection, and joy. Position Summary Optima Living is seeking a creative, data-driven Digital Marketing Specialist to support and execute marketing initiatives across our parent brand and residential communities. This role is ideal for someone who thrives in a fast-paced environment, enjoys both strategy and execution, and is passionate about building engaging digital experiences that drive occupancy and community awareness. Reporting to the Digital Growth Marketing Manager, the Digital Marketing Specialist plays a key role in enhancing brand awareness, strengthening digital presence, and supporting marketing initiatives that promote Optima Living’s communities across Western Canada.  Key Responsibilities Campaign Planning & Execution

Plan, execute, and monitor digital marketing campaigns increasing brand awareness, website traffic, and occupancy across 40+ communities.   Support and coordinate paid advertising campaigns across Google, Meta, YT, and programmatic platfors.   Assist with writing, optimizing, and launching digital ads.   Assist with the coordination and proofing of website content.  

Social Media & Content Creation / Management 

Oversee and manage the content calendar across all platforms and channels. Work with agencies implementing social media and content strategy.   Project manage social media campaigns from concept to execution.   Create, curate, and manage engaging content for social media channels.   Write, edit, and approve blog posts aligned with brand messaging, Optima core values,  and marketing objectives.  

SEO, AEO/GEO & Website Support 

Manage and coordinate SEO/AEO/GEO efforts to improve search rankings and visibility.   Stay at the forefront of emerging search trends, including AI-driven search (AEO/GEO), and proactively identify opportunities to position Optima Living in AI-generated results and answer engines.   Optimize content for both traditional search engines and AI discovery—ensuring structured, high-quality, and authoritative content that performs across evolving search experiences.   Partner with internal teams and external agencies to continuously improve site architecture, content strategy, linking architecture and technical SEO.   Support website updates, development projects, and content enhancements, ensuring strong performance, usability, and conversion.   Ensure website content is optimized for performance and user experience.  

Email Marketing 

Plan, execute, and monitor email marketing campaigns.   Build and manage segmented email lists and drip campaigns.  

Analytics & Reporting 

Pull and analyze reports from Google Analytics and other marketing tools.   Track campaign performance and provide actionable insights.   Report on ROI and key metrics for digital campaigns, including paid ads.  

Community & Event Marketing 

Coordinate marketing-led community events.   Support promotional efforts for residential communities.   Assist with special campaigns such as Food Bank initiatives, Open Houses, and local outreach.  

Qualifications & Skills 

3 to 5 years of experience in digital marketing or a related role.   Strong writing skills and understanding of SEO, social media, email marketing, paid advertising, and copywriting.   Experience with tools such as Google Analytics, Google Ads, Meta Ads Manager, and CMS platforms (e.g., WordPress).   Strong understanding of modern search trends, including SEO, AEO (Answer Engine Optimization), and AI-driven discovery, with a passion for staying ahead of digital marketing and AI search evolution.   Excellent written and verbal communication skills.   Strong project management and organizational abilities.   Ability to analyze data and translate insights into actionable strategies.   Creative thinker with attention to detail.  

Preferred Qualifications 

Experience in senior living, real estate, property management, or multi-location marketing is an asset.   Diploma or Degree in Digital Marketing.  

Conditions of Employment: 

Clear Police Information Check  Clear Vulnerable Sector Check 

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against optimaliving's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on optimaliving's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    optimaliving's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.