The posting
About Ovative Group:
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.
About the Role
The Sr. Analyst, Video and Programmatic Media (VPM) position is an opportunity to take the next step at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates phenomenal client management, inspiring team leadership, great critical thinking and a sophisticated understanding of the video/audio landscape. Their role will play a pivotal part in helping Ovative continue our journey toward measuring and optimizing paid media to the true enterprise impact, not solely ecommerce impacts.
Responsibilities of an VPM Sr. Analyst:
Cross-functional strategy & thought leadership:
- Act as a subject matter expert for Video and Audio Media strategies (e.g. CTV, OLV, YouTube, streaming audio; TV/Radio a plus) by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends
- Develop and drive forward holistic cross-platform video and media strategies and roadmaps aligned with client program growth goals
- Understand and find synergies with other paid media channels within the client mix in partnership across activate teams
Media management & execution:
- Lead day-to-day management, execution, and optimization of client video and audio programs including:
- Campaign planning, strategy and plan documentation
- Campaign tactics, audience build-out and optimization
- DSP Algorithmic and manual bidding strategy and optimization
- Test ideation, planning, and management
- Analysis, reporting and insights
- Creative management and trafficking execution
- Inventory management
- Strategic partner management
- Ad Verification Tool strategy and analytics
Client relationship management:
- Demonstrate an understanding of client business/industry and how their work connects to the broader project and client goals
- Lead day-to-day management of client Video and Audio programs including:
- Clearly defining program objectives, tactics and KPIs
- Developing and delivering client communication
- Build video/audio-specific strategies for clients and lead tactical planning and execution
- Effectively manage & grow client relationship and establish trust and credibility
- Strive to be the best interaction of the client’s day
Team leadership and employee development:
- Manage work independently with initial direction from leadership
- Regularly speak up, ask questions, and express your POV
- Help train new Ovative team members
- Foster a culture of open communication and 360-degree feedback
- Strategic Planning expertise
Requirements:
- 3+ years of experience directly responsible for enterprise-level Video/Audio Advertising or related programs with digital video and audio expertise across YouTube, online video, CTV, Streaming Audio and Podcasts
- Proven mastery of the following:
- Performance based, direct response marketing programs
- Programmatic Trading via self-service DSPs (The Trade Desk, DV360, or others)
- Execution with ad serving tools and technology (The Trade Desk, Google Ads, DCM etc.)
- Ad Verification Tool usage (DoubleVerify, MOAT, IAS, etc.)
- External partner management
- Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations; Proven track record of success driving strong results
- Great communication and client management skills
- Sound conceptual and analytical problem-solving skills
- Exceptional attention to detail
- Ability to work independently and drive efforts from start to finish
Preferred
- Strong digital video/audio experience
- Previous experience in performance marketing, retail, eCommerce, etc.
- Experience planning/buying TV/Radio a nice to have
Pay Transparency
At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.
For our Sr. Analyst positions, our compensation ranges from $62,000 to $93,000, which is inclusive of a 15% bonus.
Benefits of Working at Ovative Group:
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture:
Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
Compensation and Insurance:
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy:
- Access to all office spaces in MSP, NYC, and CHI
- Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
- Generous paid vacation policy
- 401k match program
- Top-notch health insurance options, inclusive of same sex partners
- Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
- Monthly stipend for your mobile phone and data plan
- Sabbatical program
- Charitable giving via our time and a financial match program
- Shenanigan’s Day
Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!
