The posting
About Ovative Group:
Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth.
We don’t just track performance—we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter—and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.
About the Role:
Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to feed-based marketing at Ovative Group cannot be found anywhere else. We measure and optimize marketing at the enterprise level, both online and offline. Our omni-channel retail clients are household brand names.
The Sr. Feeds Analyst position at Ovative Group is an opportunity for a candidate to take a role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates phenomenal client management, inspiring leadership, great critical thinking, and a sophisticated understanding of the digital media landscape. Their role will play a pivotal role in helping Ovative build and drive new capabilities toward advances in feed-based marketing and product intelligence.
Responsibilities of a Sr. Feeds Analyst, Measurement - Data Integration:
Feed management & optimization:
- Guide, manage, and Q/A optimization and management of client feeds across all paid channels
- Strategy and feed optimization planning, integrated with all Ovative paid channel teams
- Feed testing and optimization strategy, with a customer-first mindset
- Leveraging Feedonomics and other technology as needed to support feeds for clients
- Actively find new test and learn opportunities within feed marketing to build on expertise and unlock new capabilities
- Custom analysis and insights that can scale across channels or clients
- Support the development and testing of feed enhancements for AI-driven and conversational shopping use cases by auditing product data, identifying gaps, implementing agreed changes, and documenting test results.
- Track relevant updates from major commerce platforms, summarize their implications, and contribute to client recommendations and test plans under senior-team guidance.
Client relationship management:
- Proactive feed optimization and testing across priority accounts in partnership with client account teams and client contacts
- Escalation point to support client teams when feed issues arise
- Developing and delivering client communication to demonstrate strong feed marketing expertise
Partner relationship management:
- Own, manage and grow the overall relationship and performance of Feedonomics and other feed partners
- Lead day-to-day management of client feed optimization programs
- Clearly defining optimizations and testing goals that align with client KPIs
Accountability with strategic partners:
- Effectively manage partner relationship and establish trust and credibility
- Effectively influence partners to evolve strategies and capabilities to help Ovative bring a differentiated approach to feed marketing
Requirements:
- 3+ years of experience following best practices to build product feeds, including transforming, modifying, sorting and filtering large quantities of product data into optimized product listings
- Highly organized, professional individual who works quickly under pressure
- Cross-functional project management skills, self-starter who can hit the ground running, shows initiative, but is not afraid to ask for direction and work with the team
- Exceptional communication skills, with positive, collaborative attitude
Preferred:
- Experience working in a marketing agency setting:
- Managing and optimizing product data (data feeds) for advertising channels such as Google Shopping, Meta, Microsoft, and others
- Experience with Feed Management platforms like Feedonomics, Channel Advisor, CommerceHub, etc.
- Experience working with FTP servers and file systems via applications such as FileZilla
- Hands-on retail or marketing background; experience managing product and listing information for multiple SKUs across multiple client accounts
- Experience optimizing and scaling structured product feeds to power LLM applications and agentic workflows
Pay Transparency:
At Ovative, we offer a transparent view into three core components of the total compensation package: Base Salary, Annual Bonus, and Benefits.
For our Sr. Analyst positions, including the position of Sr. Feeds Analyst, Measurement - Data Integration, our compensation range is from $75,000 to $93,000 on an annualized basis, which is inclusive of an annual bonus opportunity of up to 15% of base salary.
Working at Ovative Group:
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
At Ovative, culture isn’t a buzzword—it’s the reason we’ve been named a Top Workplace for ten years running. We lead with trust, transparency, and a commitment to doing the hard work others avoid.
We offer flexibility. You'll work from our Minneapolis, Chicago, or New York office on set days each week, and an option to work remote on others.
Our open floor plan reflects our open communication and flat structure—where interns collaborate with VPs, analysts partner with senior leaders, and our CEO engages with every team member. Together, we create an environment where smart, driven people can do their best work and support one another in the process.
We’re equally committed to inclusion and belonging. Ovative fosters a workplace where everyone can participate and thrive—regardless of ethnicity, gender, sexual orientation, gender identity, or expression or other protected class status. Our benefits and policies reflect that commitment, from inclusive medical leave coverage for same-sex spouses to equitable care and support for all families.
Benefits:
We strive to hire and retain the best talent by offering fair, competitive compensation, a meaningful bonus program, and excellent health coverage. When the company performs well, we all benefit.
Some tangible benefits and amenities we enjoy:
- Access to all office spaces in MSP, NYC, and CHI
- Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
- Generous paid vacation policy
- 401k match program
- Top-notch health insurance options, inclusive of same sex partners
- Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
- Monthly stipend for your mobile phone and data plan
- Sabbatical program
- Charitable giving via our time and a financial match program
- Shenanigan’s Day
Additional information can be found at Ovative's Career Page.
The details of the benefits are covered by applicable plan documents for group benefits and by company policies where a plan document does not apply.
Working at Ovative won’t be easy—but if you like challenging, hard work, driving results, and being surrounded by the best talent, it has the potential to be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!
EEO & Accessibility:
Ovative is an Equal Opportunity Employer committed to a respectful, inclusive workplace for all. Applicants receive consideration without regard to legally protected characteristics (e.g., color, religion, creed, national origin, sex, pregnancy, childbirth and related conditions, sexual orientation, gender identity/, gender expression, gender identity, age, physical or mental disability, marital/ status, familial status, military or veteran’s status, genetic information, status with regard to public assistance, and any other status protected under applicable law).
We provide reasonable accommodations consistent with the Americans with Disabilities Act and applicable state law to qualified applicants and employees with disability, unless doing so would create an undue hardship.
If you need assistance or accommodation at any stage of the application or interview process due to a disability, please contact us at [email protected].
Application Details and Process:
Applicants must be legally authorized to work in the United States for any employer on a full-time basis, without current or future need for visa sponsorship. Ovative is unable to sponsor or take over sponsorship of an employment visa for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification documentation upon hire.
Open Until Filled or Otherwise Withdrawn:
We encourage interested candidates to apply early. The position will remain open for at least 10 business days from the first day of posting. After this time, if the position has not been filled, the posting will remain open until the position is filled, or until the posting is otherwise closed or withdrawn for business reasons.
