The posting
Role overview and Key responsibilities: This role goes beyond writing. You will be responsible for shaping how PadCare Labs communicates across platforms, audiences, and formats. From founder storytelling to campaign execution and events, you will own content end-to-end and help ensure it drives meaningful brand outcomes. You will work closely with the Brand Lead and the leadership team, which means you will need to be a strong executor with a baseline for strategic thinking. 1. Content Creation and Copywriting Write high-quality content across formats: website pages, landing pages, blogs, emailers, and social media (LinkedIn and Instagram) Develop compelling founder-led narratives and leadership profiling Ensure consistency in tone, voice, and messaging across all channels 2. Content Planning and Execution Plan and execute monthly content calendars aligned with business goals Support end-to-end content planning for campaigns, launches, and initiatives, from concept to execution Translate complex sustainability topics into clear, engaging content 3. Digital and Performance Content Write and optimise SEO-driven blogs and website content Run A/B tests to improve content performance across channels Track and refine content based on engagement, reach, and conversion metrics 4. Brand Consistency Support Proofread and refine content for internal and external communications Monitor brand mentions and flag reputation issues across platforms Ensure all content aligns with brand guidelines and positioning 5. Events: Internal and External Identify relevant external events, conferences, and summits where PadCare Labs should have a presence Coordinate brand presence, collateral, and communication for external events Support planning and execution of internal events such as townhalls from a brand and communications standpoint Liaise with relevant stakeholders to ensure events are briefed, prepped, and executed on-brand 6. Collaboration and Execution Coordinate with external agencies, designers, and internal teams Work closely with the Brand Lead, sales, and leadership to align content with business objectives 7. Workflow and Innovation Leverage AI tools to improve content efficiency and quality Continuously identify ways to streamline workflows and enhance output Requirements What we're looking for: 2 to 3 years of experience in content writing, copywriting, and strategy Strong writing skills with the ability to adapt tone across formats and audiences Experience in B2B content is a strong plus Understanding of SEO, content performance metrics, and digital platforms Ability to think strategically and not just execute Familiarity with AI tools for content creation and optimisation Comfort working in a lean, fast-moving team where you own your work end-to-end Culture Fit: Must align with PadCare’s values – Integrity, Entrepreneurship, Collaboration, Customer-First, Innovation. Work Mode: Full-time, Pune-based (remote / hybrid for exceptional candidates) Benefits Why join us: PadCare Labs is building India's first circular menstrual waste management ecosystem. Brand and content at PadCare is how we shape conversations on menstrual health, sustainability, and circularity with the businesses, institutions, and communities we work with. What you create will directly influence how the world thinks about this space and our place in it. Compensation: Competitive salary in line with industry standards. Growth Path: Opportunity to scale into Brand Lead & beyond as PadCare expands globally. Purpose With Impact: Join a mission-driven team transforming menstrual hygiene through sustainable solutions that uplift women’s health, the environment, and sanitation workers' dignity. Eco-Warrior in Action: Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissions—real impact, not just buzzwords. Innovation Meets Heart: Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy. Grow With Us: We’re a fast-gowing, venture-backed startup offering real opportunities to scale your career as we scale our impact. A Culture That Cares: Work in a space where collaboration, inclusivity, and purpose aren’t just values—they’re how we roll every day
