Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 76 days ago

Performance Marketing Manager - Paid Social

Pair Eyewear8 open roles

Pay
$120,000 – $130,000 a year
Where
New York, NY
Work mode
Hybrid
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowPerformance Marketing Manager - Paid SocialPair Eyewear · New York, NY

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Pair Eyewear's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.0% of postings close within 7 days. Measured by our own scanner across the market. Pair Eyewear postings stay open a median of 8 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.5%3 days
  3. 8.0%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 76 days ago

Pair Eyewear median: 8 days open

The posting

At Pair Eyewear, we believe in placing our people at the center of everything we do. We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact.

Pair is seeking a Performance Marketing Manager - Paid Social to own and scale our paid social presence across Meta, TikTok, and emerging platforms. This role will report to our Director of Growth & VP of Marketing. You'll have the opportunity to make a big impact on one of our fastest-growing revenue-driving channels in an incredibly collaborative, high-growth environment.

Your partners will span marketing, product, data & analytics, and creative with real ownership over both the strategy and day-to-day execution. That means going deep on full-funnel campaign strategy, creative testing, measurement rigor, and channel expansion with the primary focus of driving efficient new customer growth.

What You'll Do

Strategy, Execution & Measurement

- Develop and execute full-funnel paid social strategies across Meta, TikTok, and additional channels that balance brand storytelling with performance objectives

- Own budget pacing and bid strategy management across campaigns, allocating spend dynamically based on where we see the most efficient incremental returns

- Establish a strong POV on retargeting frameworks due to Pair’s long lead to purchase journey with the goal of improving conversion rates and customer lifetime value

- Partner with our data & analytics team on attribution models, incrementality testing, and Leads/CPA measurement — able to pressure-test what actually drove performance before scaling

- Define tactic-level KPIs and build actionable reporting for leadership and cross-functional stakeholders

Creative & Testing

- Collaborate with our Creative team to own our testing roadmap end-to-end — standing up process and ops for generating new content regularly and building durable test plans the team can reuse

- Partner closely with our creative team to develop high-performing, platform-native content, using performance data to inform briefs and influence what gets made

- Leverage AI tools to accelerate creative experimentation with the goal of expanding test velocity

- Partner with other teams to identify landing page friction points across Paid Social and own the testing roadmap

Channel Growth

- Own sophisticated audience targeting frameworks across Meta and TikTok, sustaining results through platform shifts and stagnant performance

- Identify opportunities to scale emerging channels, beta products, and innovative media formats (Snap, Pinterest, AppLovin, Reddit, and beyond)

- Stay ahead of platform changes — privacy updates, AI bidding shifts, new ad formats — and proactively evolve strategy in response

- Partner cross-functionally with creative, product, CRM, and data & analytics teams to align paid social efforts with broader business objectives and campaign moments

Who You Are

- You're a full-stack paid social operator who owns the channel with confidence — strategy, execution, creative, and measurement

- You balance analytical rigor with creative intuition, knowing what the numbers say and what to do about it from a creative standpoint

- You have a proven track record of scaling social spend efficiently while maintaining or improving efficiency

- You're not afraid to experiment and try new things, all while staying focused on driving incremental new customer revenue

- You're a strong cross-functional collaborator who cares about fostering great relationships across teams

- You thrive in a fast-paced, startup environment where priorities shift and speed matters

Need to Have

- 5+ years of experience in paid social strategy and execution, with meaningful time at a high-growth DTC or e-commerce brand or performance agency

- Deep, current hands-on fluency in Meta Ads Manager and TikTok Ads, including structured testing across bidding, creative, and audience

- Strong understanding of performance metrics including ROAS, CAC, CPA, LTV, incrementality, and attribution — and the ability to validate what's actually driving performance before scaling

- Comfortable with raw data and ad platform reporting; ability to extract clear next steps from complex data sets

- Background managing creative for licensed partnerships or co-branded collaborations

- Eagerness to learn, experiment, and grow

Nice to Have

- Experience with Looker or Google Data Studio to build dashboards and automate reporting

- Familiarity with AppLovin, Pinterest, Snap, and/or Reddit as paid channels

- Familiarity with weekly or high-cadence product drop environments

At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be between $120,000 - $130,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Pair is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression, genetic information, marital status, matriculation, national origin, personal appearance, political affiliation, pregnancy or related condition (including breastfeeding), race, religion, sex, sexual orientation, socioeconomic status, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Pair Eyewear's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Pair Eyewear's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Pair Eyewear's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.