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Open nowPosted 9 hours agoWe saw it 19 min after it went up

Brand Lead

Paires10 open roles

Pay
$80,000 – $175,000 a year
Where
United Kingdom
Work mode
Remote
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Your applicationOpen nowBrand LeadPaires · United Kingdom

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Paires's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Paires postings stay open a median of 8 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.8%14 days
  5. 34.2%30 days
This job: posted 9 hours ago

Paires median: 8 days open

The posting

We are hiring a Brand Lead to own how Pairs shows up wherever a founder or investor looks us up: AI assistants, search, the press, and every page in between.

Pairs is a global network of family offices, institutional investors, VCs and angels. We screen deal flow very tightly, and the opportunities that clear our diligence go out to the network. We invest alongside them too.

THE ROLE

Founders and investors research us before they speak to us. They ask ChatGPT and Perplexity, they read the AI summary at the top of a Google search, and they check what the press and directories say. This role owns all of it.

You build the public record: the pages AI engines cite, the coverage that carries our story, and one consistent set of facts across every directory. The goal is not a ranking. It is being the source others quote when someone asks how raising capital works.

You write the work yourself, place it yourself, and measure it against the conversations it brings in, not impressions.

You report to the two co-founders and work alongside the rest of our brand and content team. The organisation is flat, and the public record of this company is yours to build.

WHAT YOU WILL OWN

- The citable layer. Answer pages, comparison pages and a newsroom, written so AI engines and journalists quote Pairs as the source.

- Search and AI visibility. The technical foundations of our site, the content built on top of them, and regular reporting on where Pairs appears.

- Earned media. Trade press, newsletters and podcasts, pitched and landed by you.

- The company record. One description of Pairs, identical on every platform and directory, and kept that way.

- Reputation. Public sentiment handled calmly and by each platform's rules, and answered with better sources.

YOU ARE A FIT IF YOU

- Have made a named brand show up in AI answers or search, and can show the before and after: pages you wrote that get cited, and the numbers behind them.

- Understand why AI engines and journalists trust one source over another, and have hands-on grounding in search fundamentals such as site structure and schema.

- Have pitched and landed coverage yourself. Work an agency placed for you does not count here.

- Write to a high standard in a restrained register, with published pages that answer directly and concede honestly.

- Know the startup and venture world: how a round works, the different investor types, and what founders and allocators look for.

- Use AI tools daily, with clear judgement about where they improve your work and where they would compromise its quality.

WHAT WE OFFER

- Fully remote and asynchronous, with a few hours of overlap with US Eastern time each day

- Direct access to the co-founders, and real ownership of the public record

- The best AI tools, paid for

- A brand presence that is yours to build and measure

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What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Paires's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Paires's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Paires's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
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Why it works

3×

more interviews than doing it yourself with ChatGPT.

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  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

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The numbers game

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