The posting
About ParetoHealth
ParetoHealth is redefining the way employers fund healthcare. As the largest and fastest-growing benefits captive in the United States, we help thousands of small and midsize employers take control of healthcare costs through a smarter, more sustainable model.
Our mission is simple: give small and midsize employers the scale and protection they need to eliminate volatility and lower healthcare costs.
By combining data-driven insights, innovative risk management, and the collective purchasing power of our community, we enable employers to reduce volatility, improve long-term outcomes, and reinvest savings into their businesses and their people.
Headquartered in Philadelphia, ParetoHealth is growing rapidly and transforming one of the country's largest industries. Our success is fueled by talented people who are united by our four core values: Fire in the Belly, For the Greater Good, See the Field, and Get It Done Right. These values shape how we innovate, collaborate, make decisions, and deliver exceptional results for our clients and one another.
If you're energized by solving complex challenges, thrive in a high-growth environment, and want to help reshape the future of healthcare, we'd love to meet you.
Please note that ParetoHealth does not provide employment visa sponsorship for this position. Candidates must be authorized to work in the United States without sponsorship both now or in the future.
Position Summary:
The Senior Manager, Product Marketing for Events owns the product marketing strategy for Pareto’s strategic events and is accountable for ensuring they achieve business outcomes. This role develops a deep understanding of each audience, defines event objectives, establishes messaging, and creates content that delivers on those objectives. They design the pre- and post-event attendee journey, enable Sales to maximize event impact, and track performance with Revenue Operations to identify gaps and keep results on target.
Key Responsibilities:
Own Audiences and Strategy for Event Portfolio
- Build a deep understanding of event audiences—including brokers, consultants, and employers—by synthesizing voice-of-customer insights, customer research, field feedback, and market signals.
- Define audience needs and priorities, and translate them into event objectives that support Pareto’s business goals.
- Monitor the landscape and research best-in-class event engagement and experiences. Use those insights to sharpen Pareto’s positioning and strengthen event content and design.
- Partner with Field Marketing and RVPs to align event plans with regional needs, sales priorities, and the calendar year.
Own Messaging and Content for Strategic Events
- Develop the positioning, value proposition, and key messages for Pareto’s strategic events.
- Write and create audience-focused content across the event experience, including promotional copy, agendas, session descriptions, presentations, speaker briefs, and sales follow-up materials.
- Develop the content strategy and speaker lineup; prepare speakers and contributors to deliver a clear, consistent narrative.
- Ensure event messaging and content are relevant to the audience and reinforce Pareto’s value.
Drive Promotion and the Attendee Journey
- Develop integrated promotional campaigns that communicate the value of each event and support registration goals.
- Coordinate target audiences, messaging, channels, timing, and campaign assets with Marketing partners.
- Design pre-event communications and post-event nurture that support attendee engagement and clear next steps.
- Partner with RVPs to connect event follow-up to sales conversations and in-market priorities.
Deliver Strategic Event Outcomes
- Partner with Events on onsite planning and execution, owning the quality and consistency of the marketing content and attendee experience.
- Partner with Revenue Operations to define and track registration, attendance, engagement, and business outcome measures.
- Review results and feedback with cross-functional partners, identify gaps, and establish action plans to course-correct.
- Apply learnings to improve future event strategy, messaging, content, and campaigns.
Required Skills & Qualifications:
- Strong product marketer who can turn audience insight and business priorities into positioning, messaging, and go-to-market plans.
- Excellent writer and editor, able to create clear, persuasive content for business audiences and adapt messaging to different audience needs.
- Skilled at developing event narratives, agendas, speaker content, and sales materials that bring Pareto’s value proposition to life.
- Audience-centered and curious, with the ability to gather and apply customer, broker, and field insights.
- Effective cross-functional partner who can align Marketing, Sales, Events, and Revenue Operations around shared goals.
- Data-driven decision maker who uses results and feedback to improve marketing programs.
- Strong project manager who can manage multiple stakeholders, priorities, and timelines.
- Experience in healthcare, employee benefits, or insurance.
- Experience marketing to brokers, consultants, or other professional intermediaries.
Minimum Requirements:
- 7+ years of experience in B2B marketing, including direct product marketing responsibilities.
- Demonstrated experience developing positioning, messaging, and go-to-market plans based on audience or market insight.
- Demonstrated experience writing and developing marketing content for campaigns, events, or sales enablement.
- Experience leading integrated marketing programs that include events, from strategy and promotion through follow-up.
- Experience partnering with Sales leaders and using performance data to improve marketing activities.
- Ability to travel frequently to support onsite events; occasional evening or weekend work may be required during event periods.
- Bachelor’s degree or equivalent experience.
Perks & Benefits:
- Fully paid medical, dental, and vision benefits.
- Flexible PTO
- 401k company contribution
- Tuition reimbursement
- Professional development allowance
- Transportation allowance and daily parking reimbursement
- Engaging hybrid work environment
We are guided by our values:
Fire in the belly
The drive to learn, to improve, and to deliver outstanding value every day.
See the field
The ability to see the big picture and prepare to meet tomorrow’s needs.
Get it done right
The passion to produce at higher rates and to the highest standards.
For the greater good
A united community creating better health benefit solutions for all.
