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Open nowPosted 97 days ago

Social Media Marketing

Payatu10 open roles

Where
Pune, India
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Your applicationOpen nowSocial Media MarketingPayatu · Pune, India

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  2. CV RocketCV written for this posting.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 97 days ago

The posting

We seek a dynamic and motivated Social Media Marketing Intern to join our team. As a Social Media Marketing Intern, you will gain hands-on experience creating and managing content across social platforms for a B2B cybersecurity brand, while also getting exposure to broader digital marketing execution and AI-driven marketing workflows. This position is ideal for someone who is passionate about social media and content, curious about how AI is reshaping marketing, eager to learn, and looking to kickstart their career in marketing.

Who are we? Payatu is a GPTW certified company where we strive to create a culture of excellence, growth and innovation that empowers our employees to reach new heights in their careers. We are young and passionate folks driven by the power of the latest and innovative technologies in IoT, AI/ML, Blockchain, and many other advanced technologies. We are on the mission of making Cyberworld safe for every organization, product, and individual.

Who are you? You are a charismatic young creative hustler who loves to learn and grow. You realize that business is more about helping a customer and solving their problem than only making a profit. You want to grow your career in the hyper-growing IT / Cybersecurity industry.

Your everyday work will look like: Social Media Marketing (primary focus) • Plan, create, and schedule engaging content for LinkedIn, X (Twitter), Instagram, and other relevant platforms, tailored to a B2B cybersecurity audience. • Draft copy for posts, carousels, polls, and threads that translate technical security topics (CVEs, research findings, compliance updates) into audience friendly content. • Use AI tools (e.g., ChatGPT, Claude, Canva AI) to speed up ideation, drafting, and repurposing of content — while keeping Payatu's brand voice and factual accuracy intact. • Actively monitor social media trends to create timely, relevant content. • Coordinate with designers and subject matter experts to turn blogs, case studies, webinars, and research into social-ready assets. • Monitor social channels daily, respond to comments/DMs, track mentions, and flag engagement opportunities. • Track and report on social media performance (reach, engagement, follower growth, click-throughs) and suggest improvements based on data. • Stay on top of platform trends, algorithm changes, and competitor social activity in the cybersecurity/IT space, including how competitors are using AI in their content. • Support employer branding and event-related social content • Support basic SEO and AEO (Answer Engine Optimization) tasks such as keyword tagging and on-page optimization for social-linked content (blogs, landing pages), keeping in mind how AI search/answer engines surface content. • Help maintain content calendars that align social media with broader digital marketing and campaign timelines. • Explore and suggest AI-powered marketing tools/workflows (content generation, scheduling, analytics, image generation) that could improve team efficiency. • Comfort experimenting with AI writing/design tools as part of the content workflow.

• Interest in cybersecurity and willingness to learn industry-specific terminology.

Eligibility Criteria: • Currently pursuing or recently completed a degree in Marketing, Communications, or a related field. • Strong interest in social media and digital marketing, with a desire to learn and grow in this field. • Curiosity about AI tools and how they're changing content creation and marketing workflows. • Familiarity with major social media platforms, content scheduling tools, and basic content management systems. • Excellent written and verbal communication skills — able to write crisp, engaging copy (with or without AI assistance). • A good eye for content, trends, and what makes people stop scrolling. • Strong attention to detail and ability to multitask across platforms and campaigns. • Analytical mindset with the ability to interpret basic performance data and identify actionable insights. • Proactive approach and eagerness to learn, especially in the fast-evolving fields of social media, AI, and cybersecurity. • Ability to work collaboratively with cross-functional teams and adapt to a dynamic consulting environment. • Creativity in problem-solving and proposing new ideas for social growth and engagement.

Tool Knowledge: Proficiency or familiarity with: • Social media platforms (LinkedIn, X/Twitter, Instagram) and native/third-party scheduling tools. • AI tools for content/design (e.g., ChatGPT, Claude, Canva AI, or similar). • Basic design tools (Canva or similar) for quick content mockups.

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