Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 12 days ago

ABM & Demand Strategist Director

Pebl30 open roles

Pay
$160,000 – $190,000 a year
Where
United States
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowABM & Demand Strategist DirectorPebl · United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Pebl's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Pebl postings stay open a median of 42 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 12 days ago

Pebl median: 42 days open

The posting

Purpose in Every Position

Pebl puts a world of talent at your fingertips. With our AI-powered Global Work Platform™, companies can hire, pay, and manage employees in 185+ countries—removing risk, red tape, and guesswork from global growth. Backed by more than a decade of compliance leadership and local expertise, Pebl helps businesses move fast, stay compliant, and scale with confidence. With Pebl, companies everywhere can hire great talent anywhere.

Where Your Work Moves the Needle.

At Pebl, every team member drives our success. Joining us means more than filling a role—you’re accountable for results and impact. Our values guide how we operate, execute, and collaborate across borders. By putting them into action, you’ll help us scale faster, compete harder, and lead the future of global work.

What Makes You a Great Fit

We're looking for a Lead ABM & Demand Strategist to architect and run Pebl's account-based go-to-market engine. This is not a coordinator role. This is a builder role.

You will own the strategy that connects market intelligence, intent data, and multi-channel execution into a repeatable system for pipeline creation across our target verticals. You'll work directly with the Head of Demand Generation, partner with Sales and RevOps, and be accountable to pipeline outcomes, not MQLs.

If you've built a 3-tier ABM program from scratch, operated inside a complex B2B sales motion, and have strong opinions about what actually moves accounts through a funnel, this role was designed for you.

How You'll Make An Impact:

ABM Strategy & Execution

- Design and operate a full 3-tier ABM model: 1-to-1 bespoke programs for top-tier accounts, 1-to-few vertical segment plays, and 1-to-many programmatic engagement at scale

- Build and maintain Tier 1 and Tier 2 target account lists in partnership with Sales, refreshed quarterly using intent signals, firmographic fit, and CRM engagement data

- Develop multi-threaded buying committee strategies across HR, Legal, Finance, and Ops personas within each account

- Manage bespoke account experiences including personalized landing pages, direct mail programs, executive engagement plays, and tailored content sequencing

Demand Generation

- Own paid channel strategy and performance management in partnership with our agency partner, with accountability for Cost Per Pipeline Opportunity and Account Penetration Rate, not CPL

- Drive budget allocation decisions across search intent, intent overlay platforms (Bombora, G2), LinkedIn, and contextual media in target verticals

- Build and maintain a creative testing cadence; enforce auto-pause thresholds and reallocate spend to high-signal channels in real time

- Develop full-funnel content briefs aligned to vertical narratives and buying committee stages

Pipeline & Revenue Alignment

- Sit in weekly Sales/RevOps pipeline reviews with a clear mandate: source and influence pipeline, not generate leads

- Establish account engagement scoring (AES) in partnership with Marketing Ops as the primary measure of program health

- Build and own campaign-level attribution reporting tied to DreamData, surfacing account-level pipeline influence for executive review

- Contribute to the company-wide MQL retirement, replacing legacy metrics with account-based KPIs

Vertical & Competitive Intelligence

- Lead Pebl's vertical pilot(s) and own the playbook replication process for future verticals

- Monitor competitive positioning and surface insights that sharpen messaging and channel strategy

- Partner with Product Marketing to ensure demand programs reflect current positioning and differentiation

Let's Connect If You Have:

Required Experience

- 7+ years in B2B demand generation or ABM, with at least 3 years in a senior or lead role owning a full ABM motion

- Proven experience building and running a 3-tier ABM program with measurable pipeline outcomes

- Deep familiarity with intent data platforms (Bombora, 6sense, G2, Demandbase) and how to operationalize signals into targeting decisions

- Experience managing or co-managing paid media budgets in excess of $1M annually, with hands-on involvement in channel strategy and performance management

- Track record of partnering with Sales to define ICP, build account lists, and drive aligned outbound and inbound motion

- Proficiency in MAP platforms (Marketo, HubSpot, Inflection, or equivalent) and CRM (Salesforce strongly preferred)

- Comfort operating in ambiguous, fast-moving environments with high autonomy and low hand-holding

Strongly Preferred

- Experience in Employer of Record, HR tech, workforce management, global compliance, or adjacent SaaS markets

- Familiarity with DreamData or similar multi-touch attribution tools

- Hands-on experience with account-based personalization tools or dynamic content engines

- Background in a sales-led to product-led transition environment

You'll Thrive Here If You:

- Are uncomfortable with metrics that don't tie to revenue

- Have strong opinions about campaign structure, creative testing, and how to allocate budget under pressure

- Naturally challenge the status quo on targeting, messaging, and channel mix without waiting to be asked

- Can present pipeline performance to a VP or executive with clarity and confidence

- Enjoy building infrastructure, not just running plays someone else designed

Our Commitment to You

At Pebl, we’re committed to supporting our team with comprehensive rewards and benefits designed to meet diverse needs across roles and locations. Our core offerings include:

- Flexible Time Off – Take the time you need to recharge.

- Parental Leave – Support for growing families.

- Health and Dental Insurance – Where applicable, to cover you and your loved ones.

- Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success.

Please visit our career page for more information https://hellopebl.com/company/careers/.

Pebl is an Equal Opportunity Employer.

We power global teams and believe diverse perspectives drive innovation and impact. Employment decisions at Pebl are based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law. We’re committed to fostering an inclusive culture where every teammate can thrive and do the best work of their career—anywhere in the world.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Pebl's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Pebl's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Pebl's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.