The posting
About us
At Pencil, we are building the AI Operating System for marketing — the only enterprise platform that aggregates every leading AI model, enforces enterprise-grade governance, and turns creative production savings into media growth. Our work moves brands like Diageo, L’Oréal and Unilever from creative brief to live, on-brand, performance-tested campaigns in minutes — across every market, channel and language — without sacrificing legal, IT or brand control.
Your mission
Bring the craft of advertising together with the speed of GenAI. You build and operate agentic and nodal creative workflows — connecting insight, concept, copy, imagery and video into scalable systems — so our creative teams and clients can move from idea to finished advertising faster, without losing quality or strategic grounding.
You work day-to-day under the direction of Art Directors and Creative Directors, bringing deep hands-on fluency in GenAI tools and workflows to their briefs. You're not setting creative vision — you're the person in the room who knows how to make the technology deliver on it.
Reporting and partnerships
- Reports to Juliette Suvitha, Head of AI Creative & Enablement.
- Briefs and reviews daily output from the wider Creative team, providing hands-on guidance rather than formal management.
- Works closely with Producers, the Creative Director, and Product teams to keep output strategically aligned and technically feasible.
- Feeds back to Product on tools, workflows and user experience based on hands-on use.
Key responsibilities
Creative production
- Design and deliver: creative assets across formats — advertising, digital and print — using GenAI tools.
- Translate briefs into output: turn briefs into polished creative work that aligns with project objectives and the relevant visual identity.
- Support flagship projects: contribute to creative production on projects that demonstrate Pencil’s product capabilities.
- Juggle volume without dropping quality: manage multiple creative requests simultaneously, maintaining quality and consistency across deliverables.
Quality and client-facing work
- Brief and review: brief the Creative team and review their daily output.
- Own quality control: provide daily quality checks on client decks and feedback.
- Present with confidence: present to clients on AI creative workflows.
Collaboration and process
- Stay aligned: work closely with Producers, the Creative Director, and Product teams to ensure output is strategically aligned and technically feasible.
- Shape the platform: provide feedback on platform and AI tools, workflows, and user experience to support ongoing product improvement.
- Contribute ideas: help define how GenAI shapes Pencil’s approach to storytelling and design in internal creative discussions.
Innovation and growth
- Stay current: keep up with emerging GenAI and design technologies, sharing insights and inspiration with the team.
- Find better ways of working: identify new techniques and workflows that enhance speed, consistency, or creative quality.
- Improve what exists: take initiative to improve creative systems, templates, and processes within your projects.
- Keep growing: seek feedback proactively and apply it to grow both your craft and your creative judgment.
Your background
- Experience as an Art Director or similar, ideally in advertising or digital production (essential).
- Hands-on experience with GenAI creative tools across image, video and design generation (essential).
- Proficiency in Adobe Creative Cloud or equivalent design tools (essential).
- Comfortable presenting creative work directly to clients (essential).
- A strong eye for visual identity, brand consistency, and craft (essential).
- Please be prepared to showcase your portfolio.
You’ll thrive here if you...
- Detail-oriented: You can run multiple creative requests at once without letting quality slip.
- A hands-on leader: You brief and review others’ work, but you’re still making things yourself.
- Calm under pressure: Daily quality checks and client decks don’t rattle you.
- Curious: You’re always exploring what new GenAI tools and techniques can do.
- Collaborative: You work well across Producers, the Creative Director, and Product.
Your benefits
- Opportunity to work at the cutting edge of GenAI.
- Sponsored professional and personal learning allowance
- Flexible vacation / time-off policy.
- Competitive health insurance and welfare cover.
- Fully remote work.
