Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 14 days ago

Marketer for Home Care

Pennant664 open roles

Where
Longmont, Colorado
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowMarketer for Home CarePennant · Longmont, Colorado

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Pennant's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. Pennant postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 14 days ago

Pennant median: 2 days open

The posting

Marketer for Home Care

Location: Namaste Health - Longmont, CO

Employment Type: Full Time

Pay range: $24.00 to $30.00 per hour

Position Summary

We are seeking a dynamic and results-driven Home Care Marketer to join our team. While the position would start as part time, there is potential for rapid development into a full-time position. This role is pivotal in expanding our private pay client base and attracting top-tier caregiving talent. The ideal candidate will have a strong background in healthcare marketing, relationship building, and recruitment strategies.

Marketing & Business Development

• Strategic Planning: Design and implement comprehensive marketing strategies aimed at increasing private pay service hours. Align campaigns with company goals and market demand.

• Referral Network Expansion: Cultivate and strengthen relationships with key referral sources such as hospitals, skilled nursing facilities, senior living communities, rehabilitation centers, and primary care providers.

• Community Engagement: Represent the agency at local events, senior expos, health fairs, and networking functions to raise brand awareness and educate the public on private pay home care options.

• Digital & Print Marketing: Collaborate with internal teams or external vendors to produce targeted marketing materials, including brochures, social media content, email campaigns, and website updates.

• Lead Generation & Conversion: Identify and pursue new business opportunities through cold outreach, inbound inquiries, and partnerships. Track leads through the sales funnel and support the intake process to convert prospects into clients.

• Market Intelligence: Conduct regular analysis of local market trends, competitor offerings, and client feedback to refine marketing tactics and identify growth opportunities.

• Client Relationship Management: Maintain ongoing communication with current and prospective clients to ensure satisfaction, identify additional service needs, and encourage referrals.

Competitor Analysis

• Market Scanning: Regularly monitor local and regional home care providers to understand their service offerings, pricing models, marketing strategies, and client engagement tactics.

• Benchmarking: Compare key performance indicators (KPIs) such as client acquisition rates, caregiver retention, and private pay growth against competitors to identify areas for improvement.

• SWOT Evaluation: Conduct SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses to assess how our agency stands relative to competitors and uncover strategic advantages.

• Client Feedback Integration: Gather insights from client and referral source feedback to understand why clients choose competitors and use this data to refine messaging and service delivery.

• Trend Identification: Stay informed on emerging trends in home care, such as technology adoption, service bundling, and niche offerings (e.g., memory care, post-surgical recovery) to anticipate shifts in demand.

• Strategic Response: Use competitor insights to adjust marketing campaigns, enhance service packages, and develop unique selling propositions that differentiate our agency in the marketplace.

Caregiver Recruitment

• Collaborate with HR and operations to identify staffing needs and recruitment goals.

• Implement targeted recruitment campaigns to attract qualified caregivers, CNAs, and HHAs.

• Represent the company at job fairs, training programs, and community events.

• Screen and pre-qualify candidates to ensure alignment with company standards and client needs.

Collaboration & Reporting

• Work closely with the care coordination team to ensure seamless onboarding of new clients and caregivers.

• Track and report marketing and recruitment metrics, including ROI, conversion rates, and retention.

• Provide regular updates to leadership on progress toward goals.

Qualifications

• Proven experience in healthcare marketing, preferably in home care or senior services.

• Strong understanding of private pay services and caregiver recruitment.

• Excellent communication, networking, and interpersonal skills.

• Ability to work independently and manage multiple priorities.

• Valid driver’s license and reliable transportation.

Preferred Skills

• Familiarity with CRM and applicant tracking systems.

• Knowledge of local healthcare landscape and referral networks.

• Bilingual (English/Spanish) a plus.

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Pennant's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Pennant's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Pennant's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.