The posting
JOB SUMMARY
The Community Outreach Specialist (Admission Coordinator) interfaces with hospitals, skilled nursing homes, board and care homes and outpatient discharge planning services, and physician offices. Provides and acts as a community resource and public relations representative in facilitating safe quality healthcare in our communities.
The COS is expected to generate appropriate patient referrals/ admissions by establishing and maintaining professional relationships with all referral sources. As well as responsible for completing all referrals.
DUTIES & RESPONSIBILITIES Responsible to become a subject matter expert on Medicare Home Health, Riverside Home Health Care’s offerings, disease specific clinical criteria and evidence based medicine. Accountable for set goals and results. Focuses on providing solutions and executing them. Analyzes territory and develops call routing to establish correct targets, reach and frequency for maximal territory growth. Develops sales messaging and strategies that align to the customers’ needs to ensure home health appropriate patients gain access to services. Maintains professional and technical knowledge by reviewing professional publications; establishing personal networks; remaining current with changes in healthcare field in order to understand customer industry. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections, active census growth as well as revenue growth. Assists the leadership team with developing and maintaining a culture of setting goals, recognizing great performance and celebrating. Plans and assists celebrations by actively participating in the agencies culture committee. Works with DCS team to create and establish specialty clinical programs that can be utilized as marketing techniques.
Maintains professional relationships and collaborates with internal, clinical, and administrative team. Attends team meetings on regular basis. Resolves customer feedback by investigating opportunities for development; developing solutions; preparing reports; collaborates on resolutions with program management. Able to apply training and leverage tools and resources when executing strategies with customers with a strong sense of urgency. Open to and proactively applies coaching feedback from direct manager with the intentions on improvement of various skillsets. Timely completion of administrative duties: expense reports, mileage reports, marketing reports, unsigned order follow up and other administrative actions by required times. Documents all physician office visits, referral source visits, follow up, phone calls and gifts. A minimum of 50 documented quality interactions per week using RSL located in HCHB. Attend and actively participate in Weekly 30 Minute Individual Sales Meeting to review the week and prepare for the following week (see M.A.M. agenda for topics of discussion) with completion of MAM score card. Consistent 90 Day Evaluations of each territory to review progress or decline. Potential currently to move account to someone else. Communicate and coordinates with the intake and clinical team in an effective and timely manner on all referrals. Recruit and retain potential future employees from the community, clinical and administrative. Attend clinical case conferences, scheduling meetings, IDG and other team meetings as appropriate. Perform related duties as required. This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management. Works cohesively and leverages opportunities with Riverside Home Health Care’s internal customers: Riverside Home Health Care’s Medical Director & Team Physicians, Clinical Supervisors, Clinical Field Staff, and Riverside Home Health Leadership.
Perform related duties as required. This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management. Monitors and reports cost effectiveness of marketing efforts.
The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.
JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)
Bachelor's degree in marketing, Business Administration, or related field preferred, but not required.
At least three years of experience in marketing management preferably in home health care operations.
Demonstrated ability to be a self-motivator, and to hold ones self-accountable.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Demonstrates good communications skills, negotiation skills, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.
