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Open nowFirst seen 4 days ago

ຫົວໜ້າ ພະແນກການຕະຫຼາດ

People Partners Laos29 open roles

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Your applicationOpen nowຫົວໜ້າ ພະແນກການຕະຫຼາດPeople Partners Laos

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on People Partners Laos's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. People Partners Laos postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: first seen 4 days ago

People Partners Laos median: 2 days open

The posting

Position: Head of Marketing Department

Job Overview

The Head of Marketing is responsible for leading the Marketing Department in developing and implementing effective marketing strategies to enhance brand awareness, attract new customers, and support business growth. This role oversees all marketing activities, including digital marketing, branding, advertising, market research, and corporate communications.

Key Responsibilities

  • Develop and implement comprehensive marketing strategies aligned with the company's business objectives.
  • Lead, manage, and mentor the marketing team to ensure effective performance and professional development. At least 5 years of relevant experience is required.
  • Oversee the planning and execution of multichannel marketing campaigns, including digital media, social media, print media, and events.
  • Manage the marketing budget and allocate resources efficiently to maximize return on investment (ROI).
  • Analyze market trends, customer insights, and competitor activities to identify opportunities and challenges.
  • Collaborate with the Sales Department, Product Department, and other teams to align marketing activities with business objectives.
  • Drive brand development and ensure consistent brand messaging across all platforms.
  • Monitor and report on the performance of marketing campaigns and activities using relevant metrics and Key Performance Indicators (KPIs).
  • Manage relationships with external agencies, suppliers, and business partners.
  • Stay updated on marketing trends, technologies, and industry best practices.

Qualifications

  • A Master's degree in Marketing, Business Administration, Communications, or a related field is required. An MBA is a strong advantage.
  • Proven experience in a marketing leadership role, particularly as a Head of Marketing or Marketing Manager within the financial services sector.
  • Strong knowledge of marketing principles, digital marketing, branding, and market research.
  • Excellent leadership, communication, and project management skills.
  • Strong analytical skills and the ability to make data-driven marketing decisions.
  • Experience with marketing automation tools and Customer Relationship Management (CRM) systems is a strong advantage.

ຕໍາແໜ່ງ ຫົວໜ້າ ພະແນກການຕະຫຼາດ

  • ພາບລວມຂອງວຽກ:

ຫົວໜ້າ ການຕະຫຼາດ ມີໜ້າທີ່ຮັບຜິດຊອບໃນການນຳພາ ພະແນກ ການຕະຫຼາດ ເພື່ອພັດທະນາ ແລະ ຈັດຕັ້ງປະຕິບັດຍຸດທະສາດການຕະຫຼາດທີ່ມີປະສິດທິຜົນ ເພື່ອສົ່ງເສີມການຮັບຮູ້ຍີ່ຫໍ້ ສ້າງຖານລູກຄ້າໃໝ່ ແລະ ສະໜັບສະໜູນການເຕີບໂຕຂອງທຸລະກິດ, ບົດບາດນີ້ຈະເບິ່ງແຍງທຸກກິດຈະກຳທາງ ການຕະຫຼາດ, ລວມທັງການຕະຫຼາດດິຈິຕອນ, ການສ້າງຍີ່ຫໍ້, ການໂຄສະນາ, ການວິໄຈຕະຫຼາດ ແລະ ການສື່ສານອົງກອນ.

  • ໜ້າທີ່ຮັບຜິດຊອບຫຼັກ:
  • ນຳພາ, ຄຸ້ມຄອງ ແລະ ໃຫ້ຄຳປຶກສາແກ່ທີມງານການຕະຫຼາດ ເພື່ອຮັບປະກັນການເຮັດວຽກທີ່ມີປະສິດທິພາບ ແລະ ການເຕີບໂຕທາງວິຊາຊີບຂອງ ພະນັກງານ ມີປະສົບການຢ່າງນ້ອຍ 5 ປີ ຂື້ນໄປ;
  • ເບິ່ງແຍງການວາງແຜນ ແລະ ການດຳເນີນແຄມເປນຜ່ານຫຼາຍຊ່ອງທາງ ເຊັ່ນ: ສື່ດິຈິຕອນ, ໂຊຊຽວມີເດຍ, ສື່ສິ່ງພິມ ແລະ ການຈັດກິດຈະກຳຕ່າງໆ;
  • ຄຸ້ມຄອງງົບປະມານການຕະຫຼາດ ແລະ ຈັດສັນຊັບພະຍາກອນຢ່າງມີປະສິດທິພາບ ເພື່ອໃຫ້ໄດ້ຜົນຕອບແທນສູງສຸດ;
  • ວິເຄາະທ່າອ່ຽງຂອງຕະຫຼາດ, ຂໍ້ມູນເຈາະເລິກຂອງລູກຄ້າ ແລະ ກິດຈະກຳຂອງຄູ່ແຂ່ງ ເພື່ອຊອກຫາໂອກາດ ແລະ ສິ່ງທ້າທາຍ;
  • ປະສານງານກັບຝ່າຍຂາຍ, ຝ່າຍຜະລິດຕະພັນ ແລະ ພະແນກອື່ນໆ ເພື່ອໃຫ້ວຽກງານການຕະຫຼາດໄປໃນທິດທາງດຽວກັນກັບເປົ້າໝາຍທຸລະກິດ;
  • ຊຸກຍູ້ການພັດທະນາຍີ່ຫໍ້ ແລະ ຮັບປະກັນການສື່ສານຂໍ້ຄວາມ ໃຫ້ມີຄວາມເປັນເອກະພາບກັນ ໃນທຸກແພລັດຟອມ;
  • ຕິດຕາມ ແລະ ລາຍງານຜົນສຳເລັດຂອງແຄມເປນ ແລະ ກິດຈະກຳຕ່າງໆ ໂດຍໃຊ້ຕົວຊີ້ວັດ ແລະ KPIs ທີ່ກ່ຽວຂ້ອງ;
  • ຄຸ້ມຄອງສາຍສຳພັນກັບເອເຈນຊີພາຍນອກ, ຜູ້ສະໜອງ ແລະ ຄູ່ຮ່ວມທຸລະກິດ;
  • ຕິດຕາມຂ່າວສານກ່ຽວກັບທ່າອ່ຽງການຕະຫຼາດ, ເຕັກໂນໂລຊີ ແລະ ວິທີການປະຕິບັດທີ່ດີທີ່ສຸດ.

ຄຸນນະສົມບັດ:

  • ຈົບການສຶກສາລະດັບປະລິນຍາໂທ ສາຂາການຕະຫຼາດ, ບໍລິຫານທຸລະກິດ, ການສື່ສານ ຫຼື ສາຂາທີ່ກ່ຽວຂ້ອງ ຫາກຈົບ MBA ຈະໄດ້ຮັບການພິຈາລະນາເປັນພິເສດ;
  • ມີປະສົບການທີ່ພິສູດໄດ້ໃນບົດບາດຜູ້ນຳການຕະຫຼາດ, ໂດຍສະເພາະໃນຕຳແໜ່ງ ຫົວໜ້າການຕະຫຼາດ ຫຼື ຜູ້ຈັດການການຕະຫຼາດ ໃນຂະແໜງການເງິນ;
  • ມີຄວາມຮູ້ຄວາມເຂົ້າໃຈຢ່າງເຂັ້ມແຂງກ່ຽວກັບຫຼັກການການຕະຫຼາດ, ການຕະຫຼາດດິຈິຕອນ, ການສ້າງຍີ່ຫໍ້ ແລະ ການວິໄຈຕະຫຼາດ;
  • ມີທັກສະການເປັນຜູ້ນຳ, ການສື່ສານ ແລະ ການບໍລິຫານໂຄງການທີ່ດີເລີດ;
  • ສາມາດວິເຄາະຂໍ້ມູນ ແລະ ຕັດສິນໃຈທາງການຕະຫຼາດໂດຍອີງໃສ່ຂໍ້ມູນ;
  • ຫາກມີປະສົບການການນຳໃຊ້ເຄື່ອງມືການຕະຫຼາດອັດຕະໂນມັດ ແລະ ລະບົບ CRM ຈະເປັນຜົນປະໂຫຍດຫຼາຍ.
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