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Open nowPosted 55 days ago

Brand Manager Rockstar Energy (m/w/d)

PepsiCo2,619 open roles

Where
Neu-Isenburg, Germany
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Your applicationOpen nowBrand Manager Rockstar Energy (m/w/d)PepsiCo · Neu-Isenburg, Germany

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on PepsiCo's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. PepsiCo postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 55 days ago

PepsiCo median: 1 days open

The posting

Overview Für unser Team suchen wir zum nächstmöglichen Zeitpunkt einen Brand Manager Rockstar Energy (m/w/d) Du möchtest nicht nur Marken verwalten, sondern Kultur mitgestalten? Als Brand Manager Rockstar Energy treibst du innovative Kampagnen, Partnerships, Events und Produktneuheiten voran und sorgst dafür, dass Rockstar Energy dort relevant ist, wo unsere Konsumenten leben, feiern und sich inspirieren lassen. Die Stelle wurde intern bis zum 05.10.2026 ausgeschrieben. Responsibilities Entwicklung und Umsetzung integrierter Marketing- und Aktivierungskampagnen entlang der Consumer Journey sowie deren Evaluierung und Ableitung von Handlungsempfehlungen. Aufbau und Weiterentwicklung relevanter Brand Experiences, Events/Festivals und Partnerships, die Rockstar in Kultur und Communities verankern. Aktivierung von Social Media-, Creator- und Influencer-Kampagnen, die Markenrelevanz, Engagement und Consumer Connection stärken Identifikation von Wachstumspotenzialen sowie Mitgestaltung und Umsetzung der Innovationspipeline für Rockstar Energy Analyse von Markt-, Wettbewerbs- und Konsumententrends zur Ableitung relevanter Markenstrategien Steuerung externer Agenturen und Partner sowie funktionsübergreifende Zusammenarbeit mit Sales, Insights- und Mediateams Verantwortung für Markenbudget Unterstützung der strategischen Planungsprozesse (PSP, AOP & iS&OP) Sicherstellung der Einhaltung globaler und lokaler Standards, Prozesse und Kontrollen Qualifications Mindestens 4 Jahre relevante Erfahrung im FMCG-, Beverage- oder Brand-Marketing-Umfeld Digital Native mit Verständnis für Social Media, Influencer Marketing und aktuelle Consumer- und Culture Movements Erfahrung in der Entwicklung von Kampagnen, Aktivierungen, Events oder Partnerschaften Relevantes Netzwerk in den Bereichen Events, Festivals, Entertainment, Agenturen und Partnerschaften Unternehmerisches Denken, Kreativität und eine Hands-on-Mentalität Analytische Stärke sowie datengetriebene Entscheidungsfindung Ausgeprägte Kommunikations- und Stakeholder-Management-Fähigkeiten Eigeninitiative, Umsetzungsstärke und die Bereitschaft, den Status quo herauszufordern Verhandlungssicheres Deutsch und Englisch in Wort und Schrift

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