Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 4 days ago

Franchise Marketing Director

PepsiCo2,575 open roles

Where
Copenhagen, Denmark
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowFranchise Marketing DirectorPepsiCo · Copenhagen, Denmark

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on PepsiCo's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. PepsiCo postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 4 days ago

PepsiCo median: 1 days open

The posting

Overview The Marketing Director is a senior leader responsible for the Northern Europe beverage marketing agenda across 13 markets, with accountability for a significant marketing budget and a direct team of 10. Reporting to the Europe CMO and Northern Europe GM and serving as a member of the Northern Europe Leadership Team, the role translates PepsiCo’s global and European brand strategies into locally relevant, commercially focused growth plans. It stewards the core Pepsi and Pepsi MAX portfolio, helps shape emerging platforms such as Gatorade and poppi, and partners closely with franchise bottlers and cross-functional teams to accelerate brand growth, innovation, execution and marketing effectiveness across the region. The role is based in Copenhagen. Responsibilities Set the Northern Europe beverage marketing and portfolio strategy. Define the annual and multi-year agenda across the core business and emerging platforms, making explicit choices by market, brand, occasion, channel and bottler system. Accelerate the Pepsi and Pepsi MAX growth agenda. Strengthen cola leadership by growing penetration, preference, frequency, brand equity and share, with particular focus on locally relevant activation, disciplined innovation and consistent execution of global brand positioning. Lead top-to-top bottler partnerships. Co-create joint growth plans with Royal Unibrew, Carlsberg, Ölgerðin and other partners; align brand, commercial and investment priorities; and own end-to-end growth across the system, from brand, innovation and investment through to in-market execution and shared economics. Identify and unlock growth pockets. Map and prioritise growth by market, occasion, channel, pack and consumer, then turn the highest-value opportunities into funded plans with bottler partners. Shape the next growth platforms. Partner with the New Platforms organisation to define the role of Gatorade, poppi and future hydration or functional beverage propositions, ensuring clear portfolio logic, launch readiness, consumer relevance and learning for scale. Localise and create platforms. Lift, adapt and deploy global and European brand strategies, creative platforms, sponsorships and cultural programs, including sports and entertainment properties, in ways that are locally resonant, compliant and commercially actionable; where the opportunity is local, originate locally relevant brand and cultural platforms with the potential to scale. Lead media strategy and investment. Own the Northern Europe media agenda across channel mix, digital, social, retail media and partnerships. Use media as a creative tool, not only a delivery channel, and bring cutting-edge planning, buying and measurement approaches in partnership with the European media team. Lead the agency roster. Directly manage creative, media and social agencies, including content and creator partners. Own briefing quality, creative standards, agency performance and value for money. Accelerate innovation and commercialisation. Shape the beverage innovation and renovation pipeline, pack-price architecture and launch plans, connecting consumer demand spaces with supply feasibility, system economics, customer priorities and PepsiCo’s pep+ commitments. Own marketing ROI. Be accountable for return on A&M across the portfolio. Set clear KPIs and use marketing mix modelling (MMM), brand tracking and commercial data to reallocate investment behind the highest-return brands, markets and channels. Build PepsiCo marketing capability and talent. Lead and develop the Northern Europe marketing team; build brand, media and franchise capability across the PepsiCo team and bottler marketing teams; clarify accountability; and own succession and the talent pipeline while fostering an inclusive, high-performing culture grounded in PepsiCo behaviours. Qualifications MBA or equivalent advanced degree is an advantage. 15+ years of progressive marketing experience, including senior leadership in a large, complex consumer business. Deep capability in consumer insight, brand strategy, portfolio management, innovation, integrated communications and go-to-market planning. Deep media expertise across traditional, digital and social, with a track record of ROI-led investment decisions. Direct experience leading creative, media and social agencies, with high standards for briefing, creative quality, performance and value. Proven record of creating scale brand platforms and translating strong consumer and cultural insight into sustained brand and commercial growth. Strong commercial and financial acumen, including investment prioritisation, P&L understanding and the ability to connect marketing decisions to system economics. Senior partner management experience with bottlers, franchisees or major customers at leadership level; beverage, bottler or route-to-market experience is strongly preferred. Experience leading cross-functional teams in a complex matrix, with strong project management, prioritisation and execution discipline. Strategic, curious and externally oriented, with the ability to simplify complexity, make clear choices and translate insight into action. Track record of building high-performing teams, developing talent and creating an inclusive culture of accountability and growth. Fluent English required; additional Northern European language capability is an advantage. Willingness to travel internationally approximately 20% of the time.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against PepsiCo's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on PepsiCo's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    PepsiCo's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.