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Overview CAREERS TO SMILE ABOUT At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. Responsibilities The Opportunity Marketing leader responsible for accelerating growth and strengthening brand equity for Gatorade and Functional Beverages. Drives strategic planning and flawless execution across the full marketing agenda, from consumer-led insights and innovation to communications, retail activation, events, and shopper marketing. Leads integrated brand experiences across all touchpoints, connecting consumer needs with business opportunities to deliver sustainable growth, category expansion, and market leadership. Your Impact Lead the development and execution of the Annual Brand Plan, ensuring alignment with Global and Regional priorities. Act as the primary point of contact for creative, media and PR agencies, driving briefing, development, approval and flawless execution of brand initiatives. Build strong alignment with Bottler, Global and Regional teams to ensure consistent brand strategy and execution across all touchpoints. Lead the end-to-end advertising development process, from brief creation to campaign launch, including media investment management and approval. Drive the 360° activation agenda, ensuring excellence from strategic planning through in-market execution. Own media planning and performance management in partnership with agency and internal stakeholders. Lead the consumer insights agenda, leveraging market analysis, research and data to identify opportunities and inform business decisions. Support innovation, product and packaging initiatives by identifying consumer and market opportunities. Partner with Finance, Sales and Bottler teams to develop pricing recommendations and commercial strategies. Manage and optimize the brand marketing budget, ensuring effective allocation of resources and ROI tracking. Monitor competitive activity, industry trends and consumer behavior to identify risks and growth opportunities. Provide strategic consumer and market insights to Regional and Global leadership teams. Coach and develop junior team members, fostering a high-performance and collaborative culture. Champion cross-functional collaboration and teamwork, ensuring strong partnership across marketing and broader business teams. Qualifications Who Are We Looking For? Bachelor’s degree in Marketing, Business Administration, Business, or related fields. Strong commercial background and business acumen. High level of autonomy and ownership. Highly resilent to adapt to the franchise environment Brand management experience. Excellent communication, relationship-building, negotiation and influencing skills. Advertising development experience Proficiency in Spanish and English. Experience with market intelligence and consumer/brand analytics tools such as Nielsen, Kantar, Scanntech. Knowledge and dominance of all marketing drivers (prod development, adv, media, promotions and trade) Knowledge of consumer and market dynamics. Adaptability to work within a flexible and innovative culture. Team player and builder Project Management experience and organization skills If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. What can you expect from us: Opportunities to learn and develop every day through a wide range of programs. Internal digital platforms that promote self-learning. Development programs according to Leadership skills. Specialized training according to the role. Learning experiences with internal and external providers. We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. Financial wellness programs that will help you reach your goals in all stages of life. A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
