The posting
Overview This role leads the Be&Cherry (Macro Snacks business) pricing strategy, owns the end-to-end trade spending and promotion management agenda across the Foods business, and drives RGM capability building. Responsibilities 1.Partner with the RGM Director and cross-functional teams to build clear, actionable promotion strategies and guidelines, ensuring full alignment and buy-in from Sales, Marketing, and Finance. 2.Translate the strategic framework into commercial policies that govern promotion mechanisms, frequency, price points, depth, and eligibility rules, with granularity across categories, pack sizes, channels, and customers. 3.Track promotion execution and compliance. Establish routines and dashboards to monitor in-life execution against plans, identify deviations early, and drive corrective actions through collaboration with Sales and Finance. 4.Analyze promotion effectiveness and ROI. Deliver rigorous post-promotion and periodic effectiveness analyses (incremental volume, ROI, etc.), and convert insights into concrete recommendations for future planning. 5.Partner with Commercial Finance and Sales to drive trade spend efficiency, continuously challenging and optimizing spend allocation across initiatives. 6.Work closely with Category Finance to serve as the Be&Cherry Gatekeeper for all P&L assessments related to innovation and IPAR, ensuring compliance and delivery of AOP profit targets. 7.Identify opportunities to optimize the current Be&Cherry pack-price architecture to enable balanced growth for both top-line and bottom-line (e.g., customized packs for emerging channels, DTV solutions). 8.Champion data, tools, and reporting. Improve team efficiency by leveraging digital tools, systems, data aggregation, and global capability tools; support the build-out of self-service promotion tracking and reporting. 9.Partner with the International RGM team on routine activities and contribute to cultivating a strong RGM mindset across the organization. Qualifications •Bachelor's degree required; Master's degree preferred. •5–8 years of experience in Revenue Growth Management, Trade Marketing, or Commercial Finance; FMCG/Food & Beverage experience is preferred. •Demonstrated experience in trade spend planning, promotion design, and effectiveness analysis. •Strong analytical and financial acumen; ability to build models, interpret P&L impact, and translate data into actionable recommendations. •Advanced Excel and data-handling skills; familiarity with BI tools (Power BI/Tableau) and market data sources (Nielsen/RSI) is a plus. •Proven ability to influence without authority and work effectively across functions and cultures. •Excellent communication and stakeholder management skills; fluent in English and Mandarin.



