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Overview CAREERS TO SMILE ABOUT At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. Responsibilities The Opportunity Lead the transformation of market and shopper data into actionable insights that influence commercial agendas and drive better business decisions. The role requires strong analytical and storytelling capabilities, deep Nielsen expertise, and the ability to connect multiple data sources to identify growth opportunities and provide strategic recommendations to key business stakeholders. Your Impact As Analista Sr de Des de Ventas your responsibilities would consist of … Lead the design and execution of both qualitative and quantitative research projects, ensuring they align with business objectives and provide valuable insights into customer needs and behaviors. Market research master. Responsible for follow up on shopper and market trends into convincing business transformational agendas Connecting tools, digitization agenda to improve executions and performance by using (Strong proficiency in Nielsen tools is essential.) at the POS Oversee the gathering, analysis, interpretation and presentation of consumer, market, and business data to generate actionable insights that drive strategic decisions, to accelerate demand and SOM. Collaborate by recommendations based on channel business questions by using all market data information, with sales, Revenue Management, Marketing, Catman and other key departments to ensure insights are integrated into business planning and decision-making processes. Prepare and deliver regular reports and presentations, showcasing insights and key findings to senior leadership, stakeholders, and cross-functional teams. Coordinate the daily business activities including but not limited to administrative activities, contact with agencies Ad hoc studies and Traditional trade teams interactions Coordinate the execution of actions plans coming from the analysis of different sources of information as KWP, Nielsen, Adhocs studies, Euromonitor, etc Qualifications Who Are We Looking For? Bachelor’s degree (International Business, Marketing, Administration and or Industrial Engineer) At least 2 years of experience in Market Research / consumer/ shopper Insights. Strong expertise in Ad-Hoc research methodologies and market intelligence tools (Nielsen, Kantar, Euromonitor), with Nielsen proficiency being a critical requirement for the role. Proven results in the delivery of actionable recommendations by combining diverse sources of information Proficiency of the english language Office tools (Word, Power Point, advanced Excel, Use of pivot tables and optimization tools) If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. What can you expect from us: Opportunities to learn and develop every day through a wide range of programs. Internal digital platforms that promote self-learning. Development programs according to Leadership skills. Specialized training according to the role. Learning experiences with internal and external providers. We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. Financial wellness programs that will help you reach your goals in all stages of life. A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
