Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 66 days ago

Sales Manager Wholesale BLUX & Traditional Trade Lead BNLX

PepsiCo2,619 open roles

Where
Utrecht, Netherlands
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSales Manager Wholesale BLUX & Traditional Trade Lead BNLXPepsiCo · Utrecht, Netherlands

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on PepsiCo's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. PepsiCo postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 66 days ago

PepsiCo median: 1 days open

The posting

Overview The Sales Manager Wholesale BLUX & Traditional Trade Lead BNLX is accountable for building and leading a scalable BNLX Traditional Trade and BLUX Wholesale growth platform. The role has a dual mandate: accelerating the established Netherlands Traditional Trade roadmap while defining and implementing the Belgium Traditional Trade and Wholesale strategy, Go-To-Market model and execution roadmap required to unlock a structurally underdeveloped channel. In the Netherlands, the focus is on accelerating outlet development, expanding distribution, strengthening execution and scaling the Traditional Trade model. In Belgium and Luxembourg, the role will translate proven Netherlands learnings into market-specific strategies, develop strategic wholesale partnerships, and build the capabilities and execution model required to drive sustainable growth. This role is critical to unlocking significant whitespace opportunities across BNLX through Traditional Trade, regional and ethnic wholesalers, preferred national partners and strategic channel partnerships, delivering accelerated growth across volume, net revenue, profitability and market share. Responsibilities Business Own delivery of BNLX Traditional Trade and BLUX Wholesale AOP targets across volume, net revenue, profitability and market share. Accountable for the BLUX Wholesale agenda across priority national, regional and ethnic wholesale customers. Responsible for building strategic Wholesale and Traditional Trade partnerships, including the execution of the Van Dijk partnership and scaling successful learnings across BNLX. Define the BNLX Traditional Trade Go-To-Market approach and BLUX Wholesale strategy across regional wholesalers, preferred national partners and strategic data-sharing partnerships. Drive outlet conversion, distribution expansion and revenue growth through effective channel execution and customer development. Leverage market insights, customer data and performance analytics to identify growth opportunities and strengthen channel competitiveness. Organization & Leadership Lead, coach and develop the Traditional Trade and Wholesale teams, ensuring strong execution discipline, capability building and delivery against channel targets. Design and operationalize the BNLX Traditional Trade and Wholesale execution model required to drive scalable growth across the Netherlands, Belgium and Luxembourg. Build strong cross-functional partnerships with Sales, Shopper Marketing, Marketing, Finance and Supply Chain to accelerate channel development. Represent Traditional Trade and Wholesale in relevant leadership and cross-functional forums, ensuring channel priorities are embedded in business planning. Collaborate with Sector and European teams to share best practices and drive continuous improvement across the channel. Qualifications Strong combination of strategic thinking and hands-on execution leadership. Results-oriented growth leader with clear communication, high ownership and strong commercial drive. Strong communication, influencing and relationship management skills across senior stakeholders, cross-functional teams and external partners. Strong business acumen and P&L mindset, with ability to balance growth, profitability and investment choices. Transformational mindset: able to challenge the status quo, simplify complexity and define how PepsiCo wins in underdeveloped channels. Strong analytical and conceptual skills, with ability to translate strategy into clear priorities, execution plans and measurable outcomes. Graduate / University degree or equal through experience Minimum 6 years of FMCG experience, ideally with exposure to sales leadership, customer development, route-to-market or channel strategy. Fluent Dutch + English required Preferred locations: Utrecht NL, Zaventem BEL

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against PepsiCo's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on PepsiCo's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    PepsiCo's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.