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Open nowPosted 7 days ago

Senior Brand Manager - Foods (Maternity Cover / 12-month Fixed-Term)

PepsiCo2,586 open roles

Where
Istanbul, Turkey
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Your applicationOpen nowSenior Brand Manager - Foods (Maternity Cover / 12-month Fixed-Term)PepsiCo · Istanbul, Turkey

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. PepsiCo postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 7 days ago

PepsiCo median: 1 days open

The posting

Overview At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. We are looking for a Senior Brand Manager - Foods as maternity cover for 12 months based in İstanbul to lead the strategy, performance, and innovation agenda of iconic brands in Türkiye. During this fixed-term maternity cover assignment, the role will ensure strong business continuity while accelerating brand growth, strengthening consumer relevance and delivering the annual plans in close partnership with cross-functional, sector and global teams. Responsibilities Own the end-to-end brand agenda during the maternity cover period, ensuring seamless continuity of key priorities, projects and stakeholder relationships. Lead local brand strategies and annual plans in line with portfolio priorities and global direction, translating consumer, shopper and cultural insights into growth opportunities. Deliver integrated communication and activation plans. Lead the innovation and portfolio agenda from opportunity identification through launch, including proposition, product, pack, business case and post-launch tracking. Partner with cross-functional, sector, global teams to deliver plans. Monitor brand, category, channel and competitor performance; identify risks and opportunities early; and translate analysis into clear actions and leadership recommendations. Qualifications Bachelor's degree Minimum 6-8 years of brand marketing experience, preferably within FMCG, food or beverages. Proven experience in developing and executing brand strategies and innovation projects that deliver measurable business results. Strong understanding of consumer and shopper insights, brand positioning Strong commercial and financial acumen, with experience in performance analysis, business cases, budgets and investment management. Excellent strategic thinking, creativity, analytical problem-solving and project management capabilities. Ability to prioritize effectively, lead through ambiguity and maintain momentum across multiple workstreams during a fixed-term cover assignment. Strong stakeholder management, influencing and collaboration skills in a complex, matrix and multicultural environment. Proactive, hands-on and opportunity-oriented mindset, with high ownership and strong execution discipline. Fluent in Turkish and English.

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