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Open nowPosted 12 days ago

Sr Brand Manager - Energy

PepsiCo2,575 open roles

Where
Gurugram, Haryana, India
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Your applicationOpen nowSr Brand Manager - EnergyPepsiCo · Gurugram, Haryana, India

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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on PepsiCo's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. PepsiCo postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 12 days ago

PepsiCo median: 1 days open

The posting

Overview Lead the Adrenaline rush Equity, activation and its Pack/Product innovations for India BU. This Position helps the category lead for Energy Portfolio to drive Brand Penetration and Volumes for Sting/ A-Rush thus strengthening PepsiCo’s play within the Energy segment. This person shall also be the key Spoc between Franchise Partners and Marketing collaboration on the Brand for better synergies, efficiencies and strategic alignments on the Brand. Responsibilities Develop long term & annual brand strategies for the wholistic Energy Play in India Support for Brand Positioning, Creative & Media Strategy and execution in partnership with category lead Identify & help build long term engagement platforms to drive energy credentials & create ‘iconic’ brand stature Support A&M investment choices based on business priorities Develop & Activate regional on-ground programs in partnership with Trade marketing & Franchise teams Develop the Innovation roadmap & anchor Stage gate process on the brand Engagement with Cross-functional teams (Finance/PR/Ops/SC/Sales etc) to deliver end to end marketing programs Lead the engagement with global and regional brand leads Qualifications xperience and Qualification Tier 1 MBA graduate with 6-8 years overall experience in sales/marketing of a FMCG segment. (Preferably min 2-3 years of experience in brand marketing & activation) Brand marketing knowledge & activation experience Has had exposure to creative & media agency interactions in their current roles Skills and Behavioural Attributes Strong influencing skills to drive brand agenda cross functionally & with agency/external ecosystem Attention to detail & strong project management skills Ability to thrive in a fast paced & dynamic environment Strong collaboration skills to partner with brand leaders and commercial teams Culturally ‘plugged in’ – awareness of youth trends/platforms etc

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