The posting
Job Description
We currently have a career opportunity for a Director/ Business Product Lead to join our team located preferably in Boston, MA or remote with travel.
As the business product lead, you will coordinate with leaders of strategic business workstreams to define, sequence and manage the overall, interconnected business requirements, build, and ultimately testing. This role is about connecting dots and knitting underlying core capabilities into a product that delivers.
Responsibilities
As the business product lead, you will coordinate with leaders of strategic business workstreams to define, sequence and manage the overall, interconnected business requirements, build, and ultimately testing. This role is about connecting dots and knitting underlying core capabilities into a product that delivers.
- Work to ensure this foundational data build effectively brings together clinical, claims, behavioral, interactions data to power highly personalized member experiences across end user systems – from call center, to nurse case managers, to automated marketing and digital navigation interfaces.
- Ensure appropriate alignment and integration of initiatives to accelerate the collection of high-quality digital contact information (emails, mobile numbers). E.g. align the work to drive industry-leading consent and member preference management frameworks with how we are deploying incentives.
- oversee the business strategy to modernize member websites, provider directory, and search tools.
- AI Conversational Interfaces: ensure the continuous evolution of consumer-facing AI Chatbot helps drive overall program performance.
- Define business logic and clinical/benefit priorities for the engine that synthesizes clinical insights, benefits, and administrative data into prioritized member recommendations.
- Ensure the right recommendations are delivered in the right sequence, through the right channels (web, mobile, email, SMS, advocate desktop).
- Ensure appropriate infrastructure, data, workflows, and support so our workforce our teams – service advocates, clinical teams – are positioned to both know and reinforce next best action recommendations.
- Ensure that bundled navigation capabilities tiered into new product offerings aligned with the medical products. Integrate wellness incentives and establish robust ROI models to demonstrate value to employer groups. Ensure infrastructure, data, and workflows align to product tiers for service and clinical teams.
- Align and customize core navigation capabilities to support Star Ratings performance, focusing on preventive care gaps, CAHPS optimization, and senior-specific experience designs.
- Continuous Member Experience Improvement Engine: Help align with overarching program goals the establishment of a real-time, AI-driven listening capability to proactively identify member pain points and friction before escalation, and then translating those insights into a prioritized, continuous backlog of immediate fixes and strategic updates.
- Revamp our enterprise-wide accountability metrics, aligning short-term, annual, and multi-year incentive plans with the true drivers of value across member experience, engagement and navigation.
Qualifications
- Education: Bachelor’s degree required; MBA, or equivalent advanced degree preferred.
- Experience: 10+ years of progressive product management experience, with at least 5 years at a director level within healthcare (payer, digital health, or high-complexity health tech).
- Strategic Execution: Proven track record of managing a multi-product portfolio or highly complex digital transformation program rather than a single feature set.
- Strong Technical Partnership: Extensive experience partnering directly with enterprise IT, engineering, and solution delivery leads in an Agile environment.
- Payer Domain Expertise: Deep understanding of health insurance operations, clinical value metrics, wellness programs, and Medicare Star Ratings.
- Analytical Rigor: Demonstrated experience proving ROI for product offerings and designing enterprise-level incentive/performance frameworks.
- Preferred Skills:
- Familiarity with clinical decision-making systems, Next Best Action (NBA) engines, and customer data platforms (CDPs).
- Experience with AI/Natural Language Processing (NLP) tools applied to customer feedback or conversational search.
- Exceptional executive communication skills, with the ability to influence cross-functional senior executives across Business, Clinical, Actuarial, Sales, and IT departments.
ABOUT THE TEAM
We’re a trusted partner to top healthcare and life sciences organizations, delivering transformative solutions that enhance care, accelerate innovation, and improve digital experiences. With 20+ years of expertise in business transformation, modernization, data, and consumer engagement, we help the industry's biggest names boost efficiency and drive meaningful outcomes. We also leverage AI to improve clinical decision-making, streamline operations, personalize patient engagement, and unlock insights that advance research and care delivery.
ADDITIONAL INFORMATION
Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated.
Disability Accommodations: Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us.
Applications will be accepted until the position is filled or the posting is removed.
The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $ 103584 to $ 209800. Please note that the salary range posted reflects the base salary only and does not include benefits or any potential variable compensation programs. Information regarding the benefits available for this position are in our benefits overview.
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About Us
Perficient is the global AI and technology consulting firm disrupting the traditional consulting model. Powered by our 7,000+ advisors, engineers, and designers, Perficient implements AI-first solutions that break conventions and deliver outcomes that matter. Proudly serving clients that represent the world’s most innovative brands, and in collaboration with our powerful technology partner ecosystem, we bring deep industry expertise and data-driven design to redefine how businesses run and succeed. Perficient is different. For real. Learn more at perficient.com.
