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Open nowPosted 16 days ago

Assistant Vice President - Marketing Residential (South & East)

Phoenix23 open roles

Where
Bangalore, Karnataka, India
Work mode
On site
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Your applicationOpen nowAssistant Vice President - Marketing Residential (South & East)Phoenix · Bangalore, Karnataka, India

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The clock on this job

Early applications get read.

13.9% of postings close within 7 days. Measured by our own scanner across the market. Phoenix postings stay open a median of 20 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.9%7 days
  4. 22.4%14 days
  5. 38.1%30 days
  6. 59.0%60 days
This job: posted 16 days ago

Phoenix median: 20 days open

The posting

Job Description

Job Title

Assistant Vice President – Marketing South & East

Department / Division

Marketing

Position reports to

Head - Sales & Marketing

External Interface (Enlist external agencies / authorities that you are required to deal with while discharging your duty)

  • Vendors / Agencies
  • Consultants

Minimum Qualification (i.e., education, training etc.)

Post Graduation / MBA in Marketing

Minimum Experience

15+ years of Marketing experience and at least 4-5 years in a leading role

Special Skills/Attributes

(required to perform the job effectively)

  • Should understand the current industry trends and must possess good negotiation skills
  • Should have the ability to develop and maintain good relationships with vendors, agencies and communicate the strategies effectively

Overall, Purpose/Objective

Of the job

Drives the marketing strategy and revenue maximization efforts

Key Responsibilities

(List of major responsibilities that you have, to achieve the key objectives)

  • Lead end-to-end marketing for a premium residential tower launching shortly
  • Drive the entire marketing cycle from launch to sales closure
  • Manage and mentor a diverse team across pre-sales, digital marketing, CRM, and design
  • Ensure brand positioning and marketing strategy align with high-ticket luxury residential projects
  • Formulate an overall marketing strategy for the residential segment to increase the Sales and maximize revenues
  • Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities
  • Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies
  • Review and finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved
  • Collaboration & partnership with agencies for lead generation and augment walk-ins using digital marketing
  • Strategize in terms of marketing strategy and positioning for the residential project.
  • Defining brand vision for residential projects. Creating brand imagery and communication guidelines including creatives, logo, brand positioning etc.
  • Responsible for developing the annual advertising plan, public relations plan and ensure a cost-effective media buying for all centres; drive and approve the creatives; ensure all plans are implemented effectively through quality checks, standardisation and periodical review mechanism across projects.
  • As part of the annual planning exercise, analyze previous years' performance, growth expectations/ projections (revenue and profits) for the budgeting year, and identify new revenue streams/ available, new marketing initiatives that could be launched.
  • Develop marketing strategy for digital medium including creation of websites.
  • National level tie ups and media buy with various digital medium – google, Facebook, YouTube etc.
  • Team Size: 8 direct reports including, Presales team, Digital & Marketing team (3 members), Graphic Designer specialist

Search Engine Optimization (SEO)

Implementing Of on Page Elements like the below:

  • Optimizing footer links
  • Meta tags changes
  • Heading tags changes
  • Images optimization
  • Checking the broken links & verification
  • Site map creations
  • Optimizing the content
  • Maintaining of minimum keyword density in each page
  • Improving internal linking structure
  • Execution & monitoring of the entire on page
  • off page optimization activities as per the defined internal processes. Search Engine Marketing (SEM) Creation of campaign & implementing the below
  • Campaign creation & optimization in Google AdWords & Microsoft ad centre
  • Creation of ads
  • Improving the quality score
  • Keywords research
  • Ad group optimization
  • Targeting in your specified locations
  • Managing of MCC Accounts to clients
  • Changes & improvements done as per the requirements
  • Web Analytics: Generating analytic basic & advanced reports as per the requirements like:
  • Generating detailed statistics about the visits, avg time, bounce rate etc to a website using Google analytics & crazy egg tools
  • Generating basic & custom reports as per the requirements
  • Analysing the goals of the website
  • Analysing & overview of traffic sources
  • Preparation of MIS Reports
  • Budget Estimation
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