The posting
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role Overview:
We are looking for an Associate Paid Media Planner to join our Global Media team, supporting paid media campaigns across PlayStation’s global games portfolio. This is an opportunity for someone early in their media career to work on high-profile campaigns and collaborate with internal teams, external partners and media agencies.
Working alongside experienced planners, you will contribute to the development and evaluation of media plans, helping translate marketing objectives, audience insights and investment priorities into effective media activation. You will also support campaign delivery, performance reporting and optimisation across markets and channels. We are looking for someone organised, analytical, curious and eager to develop their media planning expertise in a global environment.
What you'll be doing:
Media Planning & Campaign Delivery
- Support the planning and delivery of global paid media campaigns across PlayStation’s games portfolio.
- Contribute to the development of media plans, working with internal stakeholders and agency partners to translate marketing objectives and audience insights into effective channel, audience and investment recommendations.
- Evaluate media recommendations across markets, audiences and channels, identifying opportunities to improve plans and ensure alignment with campaign objectives, audience priorities and budgets.
- Coordinate planning milestones, approvals and launch requirements, escalating issues when needed.
- Apply media planning fundamentals, including audience targeting, channel selection, reach, frequency and budget allocation, to inform recommendations and improve campaign effectiveness.
- Maintain accurate campaign documentation, trackers and planning materials.
Agency & Stakeholder Collaboration
- Coordinate agency deliverables, track progress and follow up on outstanding actions.
- Build and maintain productive relationships with internal and external stakeholders to support effective collaboration and campaign delivery.
- Support campaign updates, planning presentations and stakeholder communications.
- Capture market feedback and help coordinate requirements across global and local teams.
- Identify and escalate delivery risks, delays or missing information to senior planners.
Campaign Performance & Measurement
- Support monitoring of paid media performance against agreed objectives and KPIs.
- Consolidate campaign reporting, performance updates and post-campaign analysis with agency and measurement teams.
- Identify emerging performance trends, learnings and potential improvements for discussion with the wider team.
- Develop an understanding of how media investment contributes to brand and commercial outcomes.
- Document and share campaign learnings.
Planning Processes & Continuous Improvment
- Maintain planning templates, campaign trackers and reporting processes.
- Help keep budgets, timelines, deliverables and decisions visible to the team.
- Contribute ideas to simplify workflows and improve collaboration.
- Stay informed about digital media, advertising platforms, gaming and emerging technologies.
- Build familiarity with data, reporting and AI-enabled tools for day-to-day planning.
- Support wider media initiatives, including the Retail Media Centre for Enablement (C4E), working with internal teams and agency partners to improve capabilities, processes and ways of working.
- Support the development of retail media reporting, benchmarks and best practices, helping identify opportunities to improve campaign effectiveness.
Key Performance Indicators
- Deliver assigned planning tasks accurately and on time, supporting successful campaign launches.
- Contribute thoughtful, data-informed recommendations that help improve media plans and campaign effectiveness.
- Maintain clear and current campaign documentation and trackers.
- Build effective relationships with internal stakeholders and agency partners.
- Support timely and accurate reporting, contributing useful observations and learnings.
- Identify and communicate potential delivery risks in a timely manner.
- Demonstrate ongoing development in planning knowledge, analytical skills and independent judgement.
What we're looking for:
- 2+ years of relevant experience in paid media, media planning, digital marketing or a related discipline.
- Foundational understanding of paid social, online video, programmatic display and paid search.
- Familiarity with campaign objectives, audience targeting, media planning principles and performance metrics.
- Experience supporting campaign planning, activation, reporting or optimisation.
- Strong organisation, attention to detail and ability to manage multiple deadlines.
- Good analytical skills and working knowledge of Microsoft Excel and PowerPoint.
- Clear written and verbal communication skills and a collaborative, proactive approach.
- Willingness to learn, ask questions and take on new responsibilities.
Preferred Qualities:
- Experience within a media agency, particularly digital or integrated media planning.
- Exposure to multi-market or international campaigns.
- Familiarity with media planning tools, reporting platforms or digital advertising platforms.
- Interest in gaming, entertainment, technology or consumer marketing.
- Experience using AI or automation tools to improve productivity or analysis.
- A degree or equivalent relevant professional experience.
Benefits:
- Discretionary bonus opportunity
- Hybrid working model (FlexModes)
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice (where applicable) for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
