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Open nowFirst seen 18 hours ago

Senior Brand and Marketing Manager

PM Consulting1,462 open roles

Where
Taguig, Metro Manila, Philippines, Metro Manila, Philippines
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Your applicationOpen nowSenior Brand and Marketing ManagerPM Consulting · Taguig, Metro Manila, Philippines, Metro Manila, Philippines

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on PM Consulting's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

11.3% of postings close within 7 days. Measured by our own scanner across the market. PM Consulting postings stay open a median of 1 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.2%3 days
  3. 11.3%7 days
  4. 17.6%14 days
  5. 34.3%30 days
  6. 43.5%60 days
This job: first seen 18 hours ago

PM Consulting median: 1 days open

The posting

Position: Senior Brand and Marketing Manager Location: Taguig Work Setup: Onsite Schedule: Monday to Friday, Morning Shift

Job Description

The role is responsible for driving overall brand direction, marketing strategy, and execution in close coordination with sales operations. It oversees brand positioning, client relationship management, and alignment of marketing initiatives with sales enablement efforts to strengthen market visibility, enhance customer engagement, and support revenue growth.

This position also leads the Marketing and CRM teams, ensuring clear strategic direction, consistent execution, and strong collaboration across sales channels and cross-functional teams.

Key Responsibilities

Brand Leadership & Strategic Direction

  • Safeguard brand identity by ensuring consistent messaging and positioning across all touchpoints
  • Develop marketing plans that support overall business objectives and long-term growth
  • Review brand performance regularly, using market data and competitive insights to refine strategies

Marketing Implementation Across Channels

  • Lead the execution of integrated campaigns across digital platforms, retail stores, CRM programs, and strategic partnerships
  • Ensure smooth go-to-market rollouts for new products and initiatives
  • Maintain a balance between brand awareness efforts and revenue-driven campaigns

CRM & Customer Experience

  • Oversee customer lifecycle strategies, from acquisition to retention and loyalty programs
  • Utilize CRM data to strengthen customer engagement and improve sales impact
  • Track CRM results and identify opportunities to enhance performance

Sales Support & Capability Alignment

  • Align sales training initiatives with brand direction and product priorities
  • Ensure learning materials equip sales teams with the right knowledge and tools
  • Evaluate the effectiveness of training programs and recommend improvements when needed

Team Leadership & Stakeholder Coordination

  • Provide direction and mentorship to Marketing and CRM team members
  • Manage relationships with agencies, partners, and brand stakeholders
  • Work closely with Sales and Operations to ensure alignment of initiatives

Performance Monitoring & Reporting

  • Oversee marketing budgets and measure ROI against key performance indicators
  • Prepare and present performance insights and strategic recommendations to leadership and external stakeholders

Qualifications

Experience

  • 12–15 years of marketing experience
  • Minimum 5 years in a senior leadership role
  • Experience managing large teams
  • Strong background in multi-channel marketing (at least three sales channels)
  • Experience handling CRM or customer engagement functions
  • Exposure to premium or aspirational brands is an advantage

Skills

  • Strong brand and strategic marketing capability
  • Data-driven with strong commercial acumen
  • Proven leadership and team development skills
  • Effective communication and stakeholder management

Personal Traits

  • Strategic but hands-on when needed
  • Results-focused and well-organized
  • Comfortable in a fast-paced environment
  • Strong leadership presence with a collaborative approach
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