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Open nowPosted 101 days ago

内容策划高级专家(GR方向)

poizon/index573 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now内容策划高级专家(GR方向)poizon/index · Shanghai, Chinese Mainland
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Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 101 days ago

The posting

1、搭建并持续迭代集团级“企业叙事和心智矩阵体系”:独特商业模式、差异性产品及服务、科技创新典型应用场景等,深入对接公司核心业务线(交易、社区、商研、技术等),充分挖掘企业的特色亮点,将内部语言转化输出为政府领导有共鸣、有记忆度、认知认可的素材和内容; 2、负责CEO/公司高管在政府接待、会议和活动场合的内容输出:了解中央和属地政府的相关政策,深度输出调研汇报稿、参会发言稿、活动演讲等具体内容;通过策划设定议题及扎实有记忆点的内容,让政府领导全面深入了解企业的价值及差异性; 3、与中央和属地政府的政策研究、信息报送等部门建立深度沟通合作:形成具有企业特色亮点、差异化价值的内容类产品,讲好企业成功经营的故事,积极在政府侧打造正面心智; 4、精准定位企业发展与政府产业方向的结合点:深度挖掘政府产业方向和扶持政策,结合企业发展实际所需,精准定位政府产业政策与企业发展的结合点,带来具体的政策扶持项目; 5、用量化思路开展内容策划工作,将内容策划和对政府侧的传播转为支持公司业务发展的实际价值,为企业带来新的增量和差异化价值。

1、本科及以上学历,新闻传播、中文、经济管理等相关专业背景,8年以上新闻媒体/公共事务/政府事务内容策划经验,有互联网行业经验优先; 2、有中央媒体/官方媒体的文字记者或编辑背景优先,具备高质量的信息挖掘、洞察、观点输出能力; 3、能深入理解公司业务指标与增长逻辑,推动跨部门协作闭环,有独立牵头完成公司级重大项目的经验; 4、优秀的写作与叙事能力:具备站在政府领导受众视角转译信息的能力;能把复杂业务讲清楚、讲好,讲成可传播的成功经营故事。

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