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Open nowPosted 620 days ago

服装行业搜推运营

poizon/index568 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now服装行业搜推运营poizon/index · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. poizon/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 620 days ago

poizon/index median: 1 days open

The posting

服装行业搜推职位 描述:我们正在寻找一位对服装行业有深刻理解、熟悉电商平台搜索运营的专业人才,负责优化平台内服装类商品的搜索体验,提升用户搜索转化率,推动服装类目的销售增长。该职位需要具备数据分析能力、用户行为洞察力以及对电商搜索算法的理解。 搜索主要职责: 一)数据分析与用户洞察: 1. 定期分析用户搜索行为、点击率、转化率等数据,挖掘用户需求和行为模式。 2. 通过数据分析,发现搜索中的问题并提出解决方案,提升用户体验。 3. 跟踪行业站内外趋势和竞品动态,合作中台调整及优化搜索运营策略。

二)搜索策略优化: 1. 负责服装类目下搜索关键词的优化,提升搜索结果的准确性和相关性。 2. 根据用户搜索行为、行业趋势和季节性需求,制定并调整搜索策略。 3. 监控并分析搜索数据,提出优化建议,提升搜索转化率。

三)商品导购、排序与展示优化: 1. 根据用户需求、行为、商品销量、评价等数据,优化商品在搜索导购、结果中的排序规则。 2. 与算法团队合作,推动服装类目下个性化推荐和搜索算法的优化。 3. 确保行业重点品类商品、新品、促销商品等在搜索结果中得到合理曝光。

四)跨部门协作: 1. 与产品、技术、算法团队紧密合作,推动搜索功能的迭代和优化。 2. 与服装行业运营团队协作,确保商品信息的准确性和完整性。

五)搜索运营工具的使用与优化: 1. 熟练使用电商平台的数据看板、搜索运营工具,进行关键词管理、商品标签优化等工作。 2. 根据业务需求,提出数据看板、搜索工具的功能优化建议,提升运营效率。

任职要求: 一)教育背景: 1. 本科及以上学历,市场营销、电子商务、数据分析、计算机等相关专业优先。

二)工作经验: 1. 4-5年以上电商平台搜索运营、商品运营或相关工作经验,有服装行业经验者优先。 2. 熟悉电商平台的搜索算法和排序规则,具备一定的数据分析能力。

三)技能要求: 1. 熟练使用Excel、SQL等数据分析工具,能够进行数据挖掘和分析。 2. 对用户搜索行为有深刻理解,能够根据数据提出优化建议。 3. 具备良好的沟通能力和团队协作精神,能够与多个部门协同工作。 4. 对服装行业有深入了解,熟悉服装类目的商品特性和用户需求。

四)其他要求: 1. 具备较强的逻辑思维能力和问题解决能力。 2. 对数据敏感,能够通过数据发现问题并提出解决方案。 3. 有较强的抗压能力,能够在快节奏的工作环境中保持高效。

加分项: • 有大型电商平台(如淘宝、抖音、京东、拼多多等)商品经验、或搜索运营经验者优先。 • 熟悉A/B测试、用户画像分析等数据驱动运营方法。

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