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Open nowPosted 69 days ago

事件营销专家

poizon/index568 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now事件营销专家poizon/index · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. poizon/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 69 days ago

poizon/index median: 1 days open

The posting

1、负责策划并落地平台级事件营销,围绕社区热点、明星话题、达人生态打造可破圈的内容事件,持续制造声量与增长,而非依赖常规投放。 2、负责热点话题的捕捉、预判与借势,将非标准化机会(突发热点、明星宣发期、行业大事件等)快速转化为营销事件并推动执行。 3、建联并运营各类市场达人资源(明星、KOL、行业大V等),在事件中精准调动达人矩阵放大传播声量。 4、沉淀事件营销方法论,建立公司级事件营销能力。

1、本科及以上学历,5年以上市场/内容/社区运营经验,有完整操盘破圈事件的案例(如热点营销、话题运营等)。 2、对热点、传播有敏锐嗅觉,能把"可遇不可求"的机会变成"可复制的方法论"。 具备达人建联与资源整合能力,有明星/KOL/媒体资源者优先,擅长以小博大撬动传播。 3、结果导向、执行力强,具备跨部门协同与项目管理能力,能扛住大事件的节奏与压力。 4、数据敏感,能复盘事件ROI并持续优化打法;有直播、电商、商业化联动经验者加分。

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