The posting
Woodward is the global leader in action sports experiences. With a level of passion for the action sports lifestyle that is unmatched, we are dedicated to cultivating an environment where everyone can dream big and find their own path of progression. Our goal is to empower all people to find inspiration in learning new things and gaining diverse perspectives.
The Opportunity
We are looking for a strategic, hands-on marketing leader to turn business priorities into integrated campaigns that grow participation, membership, and revenue. You will connect the customer journey across digital, web, CRM, email, social, content, and paid media, creating clear plans that teams can execute with confidence.
This is an ideal role for a collaborative operator who can simplify complexity, align teams and agency partners, and use performance insights to strengthen each campaign. You will lead and develop a team while partnering across Woodward locations and functions.
Rewards & Benefits
- Competitive base salary range.
- Annual performance incentive bonus plan.
- Company matched 401K.
- Industry leading Health, Dental, and Vision plans.
- Flexible paid time off.
- Complimentary access to Snowbird and most POWDR-owned resorts.
- Friends & family discounts and complimentary passes.
- Discounts on food, retail, and gear.
What You Will Do
Lead integrated campaign strategy
- Translate product priorities, audience needs, revenue goals, and operational realities into actionable campaign plans.
- Guide campaigns across the customer journey, from awareness and consideration through conversion, retention, reactivation, and repeat participation.
- Balance enterprise priorities with the needs of each Woodward location and audience.
Coordinate cross-channel execution
- Bring digital, web, CRM, email, social, content, and paid media partners together around one coordinated plan.
- Create clear channel briefs, campaign calendars, workback schedules, milestones, and approval paths.
- Maintain consistency in messaging and sequencing while adapting execution for local markets and customer segments.
- Identify dependencies, remove blockers, and hold internal teams and external partners accountable for timely, high-quality delivery.
Drive product and revenue marketing
- Build campaigns for priority products and growth opportunities, including camps, memberships, lessons, and programs.
- Turn product features into compelling, audience-relevant value propositions.
- Identify opportunities to improve demand, acquisition, conversion, retention, loyalty, and customer lifetime value.
- Connect brand-building and performance marketing to deliver culturally relevant work and measurable business results.
Deepen audience and customer understanding
- Use research, behavioral data, and local market knowledge to define priority audiences, motivations, and barriers to participation.
- Develop audience segments and customer journeys that guide content, channel selection, and campaign timing.
- Partner with CRM and digital teams to strengthen lead nurture, abandoned-conversion, retention, loyalty, reactivation, and repeat-purchase programs.
- Bring relevant youth-culture and sport-community insights into campaign planning.
Run effective campaign operations
- Manage campaign intake, scope, timelines, deliverables, reviews, approvals, budgets, and performance tracking.
- Prioritize resources based on business impact, timing, and team capacity.
- Give channel teams the context, customer insights, product information, and feedback they need to execute effectively.
- Improve efficiency by reducing duplication and creating reusable frameworks, processes, and assets.
Measure, learn, and improve
- Establish campaign objectives, key performance indicators, benchmarks, and reporting requirements before launch.
- Evaluate performance across awareness, engagement, traffic, lead generation, conversion, revenue, retention, and return on marketing investment.
- Lead campaign retrospectives and turn insights into practical improvements for future work.
- Use data to inform priorities, investment, and resource decisions.
Lead people and partnerships
- Directly manage, coach, and develop a team, setting clear priorities and expectations while supporting high-quality execution.
- Build trusted relationships with marketing, operations, programming, finance, leadership, and agency partners.
- Bring structure and accountability to complex work while supporting Woodward’s entrepreneurial and creative culture.
What You Bring
Required qualifications
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
- 7+ years of experience in integrated marketing, campaign management, product marketing, or a related discipline.
- Experience leading multi-channel campaigns from strategy through execution, reporting, and optimization.
- Experience coordinating cross-functional teams across digital, web, CRM, email, social, content, and performance marketing.
- Demonstrated people-management experience, including setting priorities, developing talent, providing feedback, and ensuring accountability.
- Ability to connect marketing plans to customer acquisition, conversion, retention, and revenue goals.
- Strong project-management skills, including the ability to manage multiple priorities, stakeholders, timelines, and budgets.
- Experience using customer insights and performance data to improve marketing decisions.
- Excellent written, verbal, presentation, and relationship-management skills.
Preferred experience
- Youth, sports, outdoor recreation, camps, hospitality, tourism, destination marketing, membership, or consumer lifestyle brands.
- Supporting multiple locations, products, or business units in a centralized or matrixed organization.
- Youth culture, action sports, creator communities, or sport-community marketing.
You make us Woodward. We are a welcoming community that celebrates individual stories, backgrounds, experiences, and identities where we all have "different" in common. We believe in the strength of representing all voices and having space for everyone. We believe in pushing boundaries and bringing our authentic selves to work while embracing uniqueness, creativity, and different points of view. Even if you don't think you meet all the qualifications listed for a job, we'd love to hear from you.
