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Brand Marketing Manager Trade Benelux

PPG701 open roles

Where
BEL - Hasselt Office
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On site
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Your applicationOpen nowBrand Marketing Manager Trade BeneluxPPG · BEL - Hasselt Office

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

13.7% of postings close within 7 days. Measured by our own scanner across the market. PPG postings stay open a median of 14 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.7%7 days
  4. 22.1%14 days
  5. 37.8%30 days
  6. 59.1%60 days
This job: posted today

PPG median: 14 days open

The posting

Geef kleur aan de toekomst van duurzaamheid, innovatie en sterke merken

Bij PPG geloven we in onze missie: “We Protect and Beautify the World™”. Vanuit die ambitie bouwen we elke dag aan innovatieve, duurzame en inspirerende oplossingen voor onze klanten. Om onze groeiambities binnen Sigma Coatings verder waar te maken, zijn we op zoek naar een ondernemende Brand Marketing Manager Trade Benelux.

Ben jij een marketeer die evenveel energie haalt uit data en strategie als uit kleur, creativiteit en merkactivatie? Wil je verantwoordelijkheid nemen over één van de sterkste merken in de professionele bouw- en onderhoudsmarkt? Dan is dit jouw volgende uitdaging.

Jouw uitdaging:

Als Brand Marketing Manager Trade Benelux ben je verantwoordelijk voor de strategische ontwikkeling van verschillende groeicategorieën binnen Sigma Coatings. Je stuurt de categorieën Muurverven, Duurzame Oplossingen én Kleurdiensten aan voor de volledige Benelux.

Daarnaast ben je verantwoordelijk voor de belangrijkste commerciële campagnes en activaties in België.

Je vervult een unieke rol waarin marketing, product management, duurzaamheid, kleur, pricing en digitale transformatie samenkomen.

Je verantwoordelijkheden:

Category Management Benelux

Je beheert en ontwikkelt het assortiment voor België en Nederland binnen:

  • Muurverven
  • Duurzame oplossingen
  • Kleurdiensten en kleurtools (waaiers, kleuraanbod)

Je vertaalt marktinzichten, klantbehoeften en trends naar concrete groeiplannen en productstrategieën.

Je bent verantwoordelijk voor:

  • Assortimentsstrategie Muurverven Benelux, incl. lancering van Nieuwe producten en innovaties
  • Productintroducties en innovaties, incl. Ontwikkeling van business cases
  • Portfolio-optimalisatie en SKU-management Muurverven – Decoratieve technieken
  • Concurrentie- en marktanalyses Benelux
  • Samenwerking met internationale category & product teams

Kleur & Creatieve Oplossingen Benelux

Kleur is één van de sterkste onderscheidende troeven van Sigma.

Daarom krijg je een belangrijke verantwoordelijkheid in de verdere ontwikkeling van onze kleurdiensten en kleurervaring.

Je werkt onder meer aan:

  • Introductie van nieuwe kleurcollecties Voice of Customer
  • Activatie van Colour of the Year campagnes
  • Ontwikkeling van kleurwaaiers en kleurtools
  • Digitale kleurdiensten
  • Inspiratieplatformen voor architecten, voorschrijvers en professionele schilders
  • Innovatieve kleurconcepten die klanten helpen betere keuzes te maken
  • Deze verantwoordelijkheid maakt de functie bijzonder aantrekkelijk voor kandidaten met affiniteit voor design, trends, architectuur en creatieve marketing.

Duurzaamheid & Innovatie Benelux

Duurzaamheid vormt een belangrijke groeipijler binnen PPG en Sigma Coatings.

Je helpt onze duurzaamheidsstrategie verder uitbouwen door:

  • Introductie van duurzame innovaties in Benelux
  • Ondersteuning van certificeringen en duurzaamheidsclaims
  • Ontwikkeling van duurzaamheid communicatie in BNL
  • Beheer van dienst Sigma Ecocollect voor Benelux
  • Activatie van nieuwe circulaire initiatieven
  • Vertaling van ESG-thema's naar praktische klantvoordelen
  • Ondersteuning van digitale duurzaamheidstools en services (CO2 calculator)
  • Aanwezigheid namens PPG in de federaties VVVF en IVP voor thema Duurzaamheid

Je werkt hierbij nauw samen met lokale en internationale experts.

Campagnes & Commerciële Activatie België

Je bent de drijvende kracht achter de meest zichtbare marketingcampagnes binnen Trade België.

Denk hierbij aan:

  • Sigma Bundeldagen , Muurverfweken en Hero-campagnes
  • Productintroducties van typisch Belgische producten en concepten
  • “Lead generation” campagnes

Van strategie en conceptontwikkeling tot uitvoering en evaluatie: jij zorgt ervoor dat campagnes impact maken en resultaten opleveren.

Pricing, PIM & Digitale Productinformatie Benelux

Je zorgt ervoor dat onze commerciële basis perfect op orde staat.

Je bent verantwoordelijk voor:

  • Pricing en prijsbeheer Benelux
  • Onderhoud van prijslijst BE
  • Product Information Management (PIM)
  • Digitale productcontent
  • Websites en webshopinformatie voor wat betreft jouw assortiment
  • Productdatakwaliteit voor jouw assortimenten in beheer
  • Showpad-, DAM- en contentplatformen
  • Narrowcasting binnen het Sigma Service Center netwerk Benelux
  • Zo zorg je ervoor dat klanten en collega's altijd beschikken over correcte, actuele en inspirerende informatie.

Wie ben jij?:

Je bent een ondernemende marketeer die graag verantwoordelijkheid neemt en impact maakt.

Daarnaast beschik je over:

  • Bachelor- of masterdiploma in Marketing, Communicatie, Economie of vergelijkbaar
  • Minimaal 3 tot 8 jaar ervaring in Brand Management, Category Management of Product Management
  • Sterke analytische vaardigheden
  • Affiniteit met merkontwikkeling, innovatie en duurzaamheid
  • Interesse in kleur, design, architectuur of de bouwsector
  • Ervaring met pricing, productmanagement of digitale systemen is een plus
  • Sterke communicatieve vaardigheden
  • Vlotte kennis van Nederlands, Engels en Frans

Wat bieden wij?

  • Een sleutelrol binnen één van de sterkste merken van de Benelux
  • Verantwoordelijkheid over strategische groeicategorieën
  • Een unieke combinatie van marketing, duurzaamheid, kleur en category management
  • Internationale samenwerking binnen een wereldwijde organisatie
  • Ruimte voor initiatief, ontwikkeling en opleiding
  • Competitief salarispakket met aantrekkelijke extralegale voordelen

How we work: At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.

About us:

PPG: WE PROTECT AND BEAUTIFY THE WORLD®

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.

The PPG Way 2030

We are customer champions

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow.

We act with purpose and speed

Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.

We are excellent operators

Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.

We compete to win

Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths.

We are PPG proud

Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world.

At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.

If you need an adjustment due to a disability, please email [email protected].

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply. Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process.

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.

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