The posting
Location: Los Angeles, CA (on-site)
Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row.
The VP, Digital Marketing will lead our social media strategy and oversee a team of 10+, reporting to the CMO. We’re looking for a creative and efficient leader who knows how to build and motivate high-performing teams, but can also “do” the work and won’t just delegate. The role is focused on growing our audience, shaping content and platform strategy, and driving performance across all major social platforms. This is a roll-up-your-sleeves, entrepreneurial organization from top to bottom, requiring both vision and execution.
Duties and Responsibilities:
Leadership & Team Management
- Manage, mentor, and develop a team of 10+ social media professionals, including hands-on coaching, performance reviews, and full employee lifecycle management starting from recruitment
- Foster a collaborative, high-performance team culture consistent with the organization's entrepreneurial, roll-up-your-sleeves ethos
- Partner closely with the CMO to align social media strategy with broader marketing and organizational objectives
Social Media Strategy & Execution
- Own and drive the company's overall social media strategy across all platforms including YouTube, Instagram, Facebook, X (Twitter), LinkedIn, Spotify, TikTok, Rumble, and other emerging channels
- Develop and execute platform-specific content strategies that grow audience, deepen engagement, and advance the company's mission of promoting American values through digital media and edu-tainment
- Stay ahead of platform algorithm changes, emerging trends, and best practices — proactively evolving strategy to maintain competitive advantage
- Identify, evaluate, and recommend new platforms, tools, and technologies to strengthen the company's digital presence
Content & Creative Collaboration
- Serve as the primary creative and strategic partner to content producers, creative teams, and talent/presenters in the development of multi-channel social content
- Establish and uphold consistent brand voice, tone, and visual identity standards across all social and digital channels
- Lead the ideation and execution of social-first campaigns that support shows, programming launches, fundraising initiatives, and key organizational moments
Community & Audience Engagement
- Set strategy and standards for community management, audience engagement, and comment moderation across all platforms
- Champion audience growth initiatives, leveraging data and platform insights to identify opportunities to expand reach within the conservative media landscape
Performance, Analytics & Reporting
- Own performance accountability across all social content and channels; establish KPIs and benchmarks aligned to organizational goals
- Monitor, analyze, and synthesize digital data and social metrics to continuously inform strategic planning and content decisions
- Develop and present regular performance dashboards and executive-level reports to the CMO and leadership team, translating data into clear insights and recommendations
Successful Candidates Will Possess:
- 7-10+ years of experience within marketing departments - specifically managing social media teams and platforms
- Extensive hands-on social media experience across all platforms
- Have successfully managed 7-10+ direct reports
- Strong knowledge of digital marketing (social, brand/PR, digital fundraising/revenue), along with web and mobile savviness
- Extensive direct knowledge of social media strategy
- Innate understanding of brand and integrated marketing and can roll up their sleeves to initiate, vision and execute on key marketing campaigns
- Excellent communication and project management skills
- Passion and understanding of not just our vision/mission, but also our presenters/talent, shows, and the conservative media landscape
How to Apply: First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.
What We Do: We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit http://prageru.com.
Salary Range: The salary target for this role is $170,000 - $200,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
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Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.
