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Open nowPosted 73 days ago

Creative Strategist

Praktika.ai3 open roles

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Your applicationOpen nowCreative StrategistPraktika.ai

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This job: posted 73 days ago

The posting

Only partly. There was one line naming Meta, TikTok, Google and Applovin, and nothing on Apple, web-to-app, or how creative behaves differently from channel to channel. I've added both:

About us: At Praktika.ai we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors. We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars. After raising $30 million in Series-A funding, we are growing and looking for a Creative Strategist to join us! We are a global small team of 50 innovators who are pushing the boundaries of what's possible in language learning and tutoring. In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.

About the role: We're hiring a Creative Strategist to own the AI side of our paid creative. This is a performance role first. You'll decide what we make based on what the numbers say, brief designers and creators on what's working, and build automated processes that get the most out of the team. This is not a design role. You'll be judged on what the creative does in-market, not on how it looks.

What you'll do Driving performance

  • Own creative performance across web, web-to-app and app campaigns on iOS and Android: Meta, TikTok, Google, Apple Search Ads, Applovin and Snapchat.
  • Read the full funnel (hook rate, hold rate, CTR, CPM, CVR, CPA, ROAS) and know which metric is misleading you on a given creative.
  • Work daily with UA and media buyers on test structure, budget, and what to scale or kill.
  • Turn performance data, competitor ads and audience research into the next round of concepts.
  • Test hooks, angles and formats with a clear hypothesis each time, and feed the results back into briefs.

Directing the team

  • Write briefs for designers and UGC creators, for statics, AI video and UGC, based on what is performing.
  • Spell out the angle, audience, references, models, tools, and specs so nobody has to come back with questions.
  • Specify the right AI model for each shot. Different models win at different things, and you'll know which one to call for.
  • Keep the quality bar and the brand consistent across everything that ships.

Making it faster

  • Build automated processes, prompt libraries, templates and batch pipelines that maximize output and cut down repetitive work.
  • Keep an eye on new models as they come out and bring the good ones into the workflow.
  • Documentation on processes.

What we are looking for from you:

  • 2+ years in creative strategy for paid acquisition, ideally as a creative manager or creative lead inside a performance or UA team.
  • You have owned creative against a CPA or ROAS target and can walk us through specific numbers.
  • Real UA and media buying knowledge: account structure, testing frameworks, learning phase, creative fatigue, how the algorithm allocates spend, and why a creative with great upper-funnel metrics can still be the worst in the account.
  • You understand how channels differ: web vs web-to-app vs app install, iOS vs Android, and Meta, TikTok, Google, Apple Search Ads, Applovin and Snapchat. You know why the same creative can win on one and lose on another, and how ATT and iOS attribution change what you can read from the numbers.
  • Comfortable in Meta Ads Manager and TikTok Ads Manager.
  • AI-native. You know the current video, image and voice models and what each one is good at: Veo, Kling, Seedance, Sora, Runway, Wan and Hailuo for video; Nano Banana, Midjourney and Flux for image; ElevenLabs for voice. You can explain why you'd pick one over another for lip-sync, character consistency, product close-ups, motion, or cost per second.
  • Hands-on with agentic AI tools like Claude, Antigravity, Codex, or Cursor. You use them to build automations and small scripts, not just to chat.
  • A portfolio of ad work you briefed or directed at volume, with results attached. When you apply, include at least two ads with the platform, spend, hook rate, CTR and CPA for each. We won't review applications without numbers.

It would be great if you have:

  • Some scripting or automation experience (APIs, batch pipelines, no-code tools).
  • Experience at a subscription app or in edtech.
  • A film or production background.

Why should you join Praktika: We expect dedication and hard work—but we also believe in rewarding it. Our compensation reflects the effort and results you bring to the table.

  • Top-tier salary to match your top-tier skills
  • Equity that grows with your impact: Equity growth via stock options
  • 26 days holidays plus bank holidays. (34 days per year)
  • Yearly off-sites: Last year was in Istanbul!
  • Health and wellness benefits to support your overall well-being through Safetywing
  • Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools
  • Annual educational budget of up to $1,000
  • Interview Process:

We will provide you with feedback throughout the interview process. Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide.

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