The posting
E-Commerce Content & Digital Design Specialist
Position Summary:
We are looking for a creative, detail-oriented E-Commerce Content & Digital Design Specialist to support the development, optimization, and management of online product content across 200+ products and 10+ major retail partners.
This role combines graphic design, 3D design, digital content creation, and product marketing to deliver engaging, informative, and visually compelling online shopping experiences.
The ideal candidate is a versatile designer who understands how to bring products to life through renderings, illustrations, animations, photography, and AI-generated imagery. Beyond creative execution, this individual should be able to understand product features, identify key selling points, and develop content that helps customers make informed purchasing decisions.
Key Responsibilities
Digital Content Creation & Design
- Create high-quality product renderings, illustrations, infographics, animations, and digital assets for retailer websites.
- Develop compelling lifestyle imagery using photography, photo editing, 3D rendering, and AI-assisted creative tools.
- Design product feature graphics that communicate functionality, benefits, and competitive advantages.
- Create and edit product animations and videos demonstrating product features, applications, and usage.
- Maintain consistent visual branding while adapting content to individual retailer requirements.
- Explore new creative tools and technologies to improve content quality and production efficiency.
E-Commerce Content Management
- Support the development, organization, and ongoing optimization of online content for 200+ products across 10+ retail partners.
- Manage product image libraries and digital assets, ensuring content is accurate, current, and consistent across platforms.
- Coordinate content updates, product launches, and refresh initiatives across multiple retail websites.
- Regularly audit online product listings to identify opportunities for improvement.
- Collaborate with internal teams to ensure product information, imagery, and messaging accurately reflect current offerings.
Product Marketing & Customer Experience
- Work closely with product development, sales, and marketing teams to understand product features, applications, and customer needs.
- Identify key product benefits and selling points that differentiate our products from competitors.
- Translate technical product information into clear, engaging, customer-friendly visuals and messaging.
- Develop content that answers common customer questions and helps shoppers confidently make purchasing decisions.
- Research competitor listings, industry trends, and evolving e-commerce best practices to identify opportunities for improvement.
- Apply a mobile-first approach to content development, ensuring graphics and messaging communicate effectively on smaller screens.
- Support product launches, marketing campaigns, and other initiatives that strengthen product visibility and customer engagement.
Qualifications & Skills
- Degree in Graphic Design, Product/Industrial Design, Digital Media, Marketing, or a related field, or equivalent professional experience.
- 8+ Years of Experience in a Design related field.
- Experience in graphic design, digital content creation, e-commerce, or product marketing.
- Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
- Experience in 3D modeling software, preferably Blender 3D.
- Experience creating or editing product renderings, illustrations, videos,and digital imagery.
- Strong understanding of visual storytelling, product merchandising, and customer-focused design.
- Familiarity designing layouts in Figma or similar program.
- Excellent organization and attention to detail, with the ability to manage a large volume of products and creative assets.
- Strong communication skills and the ability to collaborate across multiple departments.
- Ability to manage multiple projects, prioritize deadlines, and work independently.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Occasionally required to stand; Occasionally required to walk; Frequently required to sit; Regularly required to use hands to finger, handle, or feel; Frequently required to reach with hands and arms; Occasionally required to climb or balance; required to stoop, kneel, crouch, or crawl; Frequently required to talk or hear; Occasionally required to taste or smell.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Not exposed to wet or humid conditions (non-weather); Occasionally exposed to work near moving mechanical parts; Not exposed to work in high, precarious places; Occasionally exposed to fumes or airborne particles; Not exposed to toxic or caustic chemicals; Occasionally exposed to outdoor weather conditions; Not exposed to extreme cold (non-weather); Not exposed to extreme heat (non-weather); Occasionally exposed to risk of electrical shock; Not exposed to work with explosives; Not exposed to risk of radiation; Occasionally exposed to vibration.
Level of Noise of the work environment is: Moderate noise
About Us:
Pratt's Retail Specialty Division provides innovative solutions for in-store retail programs as well as custom packaging solutions for businesses of all sizes. Our Division is a part of Pratt Industries, America's 5th largest corrugated packaging company and the world's largest, privately-held producer of 100% recycled containerboard, with more than 9000 highly-skilled, green-collar employees dedicated to the environment and sustainability. Pratt was founded in the USA more than 30 years ago and, since then, has shown dramatic growth with sophisticated manufacturing facilities in more than 27 states.
Pratt Industries offers competitive compensation plans with full benefits package including medical, dental, vision, life, disability, All State, Pre-Paid Legal, and 401(k) with company match, paid vacation, paid holidays, and childbearing and parental leave.
