The posting
DEPARTMENT: Sales / Business Development Center (BDC)
REPORTS TO: Sales Manager
STATUS: Full-Time
CLASSIFICATION: Exempt
POSITION SUMMARY:
- We are seeking a high-energy, results-driven Internet & Acquisition Manager to lead our digital sales and vehicle acquisition strategies. In this dual-focused role, you will be responsible for maximizing online lead conversion, driving showroom traffic, working service conversions, and proactively sourcing pre-owned vehicle inventory through our CRM. The ideal candidate possesses a deep understanding of automotive CRM systems, digital marketing, and the process of evaluating, negotiating, and purchasing vehicles directly from the public.
Key Responsibilities
- Inventory Acquisition: Actively identify, engage, and negotiate with service guests and prior guests in our CRM to purchase high-quality pre-owned inventory. Manage the appraisal pipeline from digital valuation to physical inspection and acquisition close.
- Process & Accountability: Implement standardized digital sales workflows. Be accountable for strict key performance indicators (KPIs), including appointment set rates, show rates, and closing percentages.
- Digital Merchandising: Regularly inspect desktop and mobile website layouts for accuracy, checking that vehicle photos, pricing, specials, and descriptions are optimized for conversion.
- Market Analysis: Performance weekly mystery shopping of competitors to benchmark lead handling times, pricing strategies, and acquisition offers.
- Cross-Department Collaboration: Partner directly with the New and Used Vehicle Sales Managers to align acquisition strategies with current inventory gaps and market demand.
Qualifications
- Management Experience: Minimum of 1 year of Automotive Sales Manager experience is strictly required.
- Industry Experience: Minimum of 2 years of automotive retail experience, with a proven track record in Internet Sales , BDC Management, or Vehicle Acquisition.
- Technical Skills: Proficiency in automotive CRM software (specifically CDK/eLead) and standard inventory valuation tools (vAuto, KBB ) is highly preferred. Strong competence in Microsoft Office Suite.
Communication: Exceptional verbal and written communication skills with the ability to build immediate rapport with online clients and private sellers.
Lead Management & Conversion: Oversee the daily operations of incoming internet leads, ensuring 100% compliance with response time and quality playbooks. Monitor communication across phone, email, text, and chat.
COMPETENCIES, PREFERRED KNOWLEDGE, SKILLS, ABILITIES:
- Problem resolution skills to realize excellence in all facets of the business.
- Respectful embrace of digital retailing, technology utilization and customer service.
- Verbal, written and digital communication skills are preferred.
- Tenacity and persistence is essential.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
- Extensive walking, climbing of stairs, driving vehicles, occasional lifting (<25 pounds)
- Fast pace, multi-tasking.
- Extensive personal interactions and communication.
POSITION TYPE AND EXPECTED HOURS OF WORK:
- Hours may vary daily to meet business demands.
- Typical schedules run 8 to 10 hours five days a week.
COMPENSATION, BENEFITS AND REWARDS:
- Benefits are outlined in the handbook.
- Outside (manufacturer) rewards and bonuses may be offered from time to time.
- Compensation is detailed in a separate document.
TRAVEL
- Must be able to travel as required.
This job description in no way states or implies that these are the only duties to be performed by the employee(s) in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at-will” relationship.
At Premier Toyota of Amherst, we are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability or veteran status.
