The posting
Company Overview
Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.
Understanding PROCEPT's Culture
At PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.
And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procept’s history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.
We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.
An opportunity at PROCEPT BioRobotics won’t just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world!
The Opportunity That Awaits You:
The Senior Marketing Manager, APAC will play a critical role in designing and executing the Marketing Strategy across the APAC region. Principle working in supporting our direct business in Japan however with a future focus on supporting both direct and distributor Marketing across APAC.
What Your Day-To-Day Will Involve:
The role will be broad and encompass 2 principle areas aligning to the overarching International Marketing Strategy, including
- Product Management Capital and Service Utilisation and Disposables
- Education and Customer Engagement Events
Product Management (Not limited to…)
Capital & Service
- Ensure Clinical messaging is fit for purpose, updated within materials and integrated into all medical education and event activities.
- Ensure clear and concise Clinical messaging is understood by all stakeholders internal and external.
- Work with KOL to review current and future clinical messaging strategies
- Collaborate with the clinical team to deeply understand the medical and scientific aspects of the products positioning these aligned to the values of the customers.
- Provide training and educational materials to both internal teams and external healthcare providers on the clinical benefits and applications of products.
- Work closely with the sales team to provide clinical marketing and Sales collateral and materials that support their sales efforts.
Utilisation & Disposables
- Monitor and report program effectiveness identifying best practice and generating strategies to enhance product adoption within Aquablation accounts.
- Build strong relationships within sales, marketing, clinical, global commercial learning & development, legal and regulatory teams across our matrix organsiation.
- Create clinical-focused marketing materials, including brochures, white papers, case studies, and presentations, that highlight the benefits and effectiveness of products.
- Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance
Education and Customer Engagement Events
- Peer-to-peer educational programs and Trade Shows support of educating urologists on the benefits of the Aquablation therapy procedure and technology.
- This individual will be expected to collaborate cross-functionally and with Procept’s expanding network of Key Opinion Leaders (KOLs) to create, schedule and execute a range of medical education program offerings throughout the International Organisation, with primary focus being UK.
- You will own events calendar and execute responsively to the needs of the commercial organization also being responsible for all logistics in support of the Company’s medical education and Trade Show program calendar.
- You will be expected to hit the ground running, be detail-oriented and self-motivated, with excellent organization and ability to multitask in a fast-paced dynamic environment. This is an excellent opportunity for someone who wants to help transform patient care while establishing a career in medical device marketing.
The Qualifications We Need You to Possess
- Bachelor's degree in marketing, business, or a related field
- 8+ years of experience in Product Management, medical education/ events marketing, with a focus on program coordination and execution
- Strong project management skills, including the ability to manage multiple tasks and deadlines simultaneously
- Excellent communication and interpersonal skills, with the ability to work effectively in a team
- Proficiency in the Microsoft Office Suite of Products
- Experience working with in marketing software and tools (e.g., CRM, email marketing platforms, social media management)
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Attention to detail and a commitment to delivering high-quality work.
- Creative thinking and problem-solving abilities.
