The posting
Company description Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities. Overview The Zenith Programmatic team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface audience insights and uncover new audience segments. This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal. The Campaign Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute. Responsibilities Clearly communicate each campaign’s digital strategy and the rationale behind its tactical approach Execute, manage, and optimize programmatic display, online video (OLV), and over-the-top (OTT) campaigns through hands-on DSP. Apply audience-based buying, remarketing, inventory management, bid guidance, and ongoing KPI optimization to meet or exceed campaign benchmarks and goals Partner with internal media, analytics, creative, and operations teams to understand campaign requirements and support effective execution Maintain clear documentation and communicate campaign status, risks, optimizations, and operational needs to internal stakeholders Contribute programmatic expertise to internal planning and activation discussions as needed. Coordinate delivery of creative assets, campaign artifacts, and all relevant documentation before launches Traffic ads and confirm accurate implementation, including creative assignments, tracking, naming conventions, targeting, and launch settings Troubleshoot pre-production and live campaign issues to support seamless activation and accurate data tracking Oversee the campaign quality assurance (QA) process Partner with the Analytics team on campaign measurement, reporting, and insight generation Provide internal stakeholders with regular insights on performance, campaign optimizations, and emerging opportunities Prepare weekly and monthly audit reports and update billing and payment systems with actual and forecasted delivery, where applicable Lead and support the coaching, management, and training of Associates to support campaign execution Train Associates on campaign requirements, trafficking workflows, optimization strategies, and internal communication best practices Participate in regular knowledge-sharing sessions to exchange strategies for optimizing and improving campaign performance Qualifications Four-year college degree At least 1+ year of hands-on experience operating a programmatic DSP, preferably The Trade Desk, including campaign setup, management, optimization, and reporting Cross-functional experience, including the ability to identify risks, manage issues, and communicate effectively throughout their resolution Hands-on experience with programmatic display, online video (OLV), and over-the-top (OTT) campaigns Experience trafficking ads, including creative assignment, tracking setup, naming conventions, targeting, and launch quality assurance Understanding of traditional and interactive media planning Proficiency in Microsoft Office, with expertise in Excel Strong analytical thinking and mathematical skills Excellent verbal and written communication skills Strong project management skills Strong motivation to contribute to a team Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply. #LI-EH1 Compensation Range: USD $50,065.00 - USD $66,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/14/2026.



