The posting
Company description What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique. And we’re not just saying it, our people think that too—helping us to be named an Ad Age Best Place to Work in 2022. We know you are not your resume; we understand you are not your work, and we respect that you are so much more than a job description. You are you. We’re interested in you—are you interested in us? Keep reading, and let us know. At Razorfish Health, we are fueling the practice of modern medicine. RFH is built for the modern age of medicine. We have a deep commitment to science, technology, and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today, creating a healthier tomorrow. We support that promise with 300+employees across three office locations in New York City // Philadelphia // Chicago and many remote employees. We have 12 team members with MDs, PharmDs, or PhDs, and 5 of the top 8 pharma companies on our roster. Overview The Engagement Strategy group at Razorfish Health develops insight-driven, customer-centered strategies that connect brand objectives to meaningful experiences across the customer journey. The team brings together audience understanding, behavioral insights, channel strategy, content, media, data, and technology to define how brands should engage healthcare professionals, patients, caregivers, and other key audiences across relevant touchpoints. The VP, Engagement Strategy serves as a senior strategic leader across assigned client business. This person translates customer, category, cultural, and channel insights into clear engagement strategies and experience frameworks that guide integrated programs. The VP partners closely with Brand Strategy, Account Management, Creative, Media, Data and Analytics, Medical, Project Management, and Technology to ensure strategies are actionable, measurable, and grounded in the needs of the audience. Responsibilities Lead the development of integrated engagement strategies across healthcare professional, patient, caregiver, payer, and other relevant audiences. Define customer journeys, behavioral barriers, moments of opportunity, engagement principles, and channel roles across the experience. Translate brand strategy and audience insights into actionable communication, content, channel, and experience recommendations. Direct and synthesize qualitative research, quantitative research, audience data, market intelligence, and channel performance insights. Understand how customers seek information, make decisions, use media and platforms, and move through connected online and offline experiences. Develop engagement briefs, journey frameworks, channel ecosystems, content strategies, and strategic recommendations that inspire creative and program development. Partner with Media and Data and Analytics teams to define audience approaches, measurement priorities, learning agendas, and optimization opportunities. Collaborate with Creative, Experience Design, Technology, Account, Medical, and Project Management teams from strategy development through execution. Lead senior-level client presentations, strategic workshops, and working sessions, clearly communicating the rationale behind recommendations. Provide strategic leadership across multiple workstreams while maintaining consistency across the broader customer experience. Identify opportunities to strengthen CRM, digital, social, media, field, point-of-care, and other engagement efforts based on the needs of the business. Contribute to new business pitches and organic growth opportunities. Mentor junior strategists and help evolve engagement strategy tools, best practices, and agency education. Qualifications Bachelor's degree in marketing, communications, behavioral science, anthropology, sociology, psychology, or a related field preferred. 7-10 years of experience in engagement strategy, communications planning, experience strategy, digital strategy, CRM strategy, or a related discipline. Healthcare or pharmaceutical marketing experience strongly preferred. Experience leading integrated strategy across healthcare professional and patient audiences preferred. Experience partnering directly with senior clients and cross-functional agency teams. Skills Requirements Demonstrated ability to connect brand strategy, customer insights, and business objectives to clear engagement recommendations. Expertise in customer journey development, channel planning, communications strategy, content strategy, and integrated experience design. Ability to strategically apply qualitative and quantitative research, behavioral insights, audience data, and performance findings. Experience developing strategies across channels such as CRM, websites, social media, paid media, point of care, field force, conferences, print, and emerging platforms. Strong understanding of the distinct needs and behaviors of healthcare professionals, patients, caregivers, and other healthcare stakeholders. Exceptional writing, communication, facilitation, and presentation skills, including the ability to build a compelling strategic story. Ability to make complex information clear, actionable, and inspiring for clients and internal teams. Strong curiosity, comfort with ambiguity, sound judgment, and the ability to work autonomously in a fast-paced environment. Excellent interpersonal and leadership skills, with the ability to influence and collaborate across agency and network teams. Ability to manage multiple priorities and provide clear direction across concurrent client workstreams. Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines. #LI-LO Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/16/2026.
