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Open nowPosted 108 days ago

Lead Digital

Publicis Groupe Holdings B.V3,069 open roles

Where
Heredia, Costa Rica
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Your applicationOpen nowLead DigitalPublicis Groupe Holdings B.V · Heredia, Costa Rica
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Publicis Groupe Holdings B.V postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 108 days ago

Publicis Groupe Holdings B.V median: 2 days open

The posting

Company description Publicis Groupe, fundada en 1926, es el tercer grupo de comunicaciones más grande del mundo. Conocido por su creatividad de renombre mundial, la mejor tecnología, experiencia digital y consultoría, Publicis Groupe es el único en la industria capaz de acompañar mejor a sus clientes en su viaje de transformación de negocios digitales, en cualquier parte del mundo. Organizado en cuatro centros de soluciones, Publicis Communications, Publicis Media, Publicis Health y Publicis Sapient, fuera de nuestros 20 mercados principales, Groupe ofrece ideas y soluciones innovadoras que combinan el poder de la creatividad y la tecnología. Overview El/La Digital Media Planner Senior es responsable de liderar la planeación estratégica y táctica de medios digitales, transformando los objetivos de negocio y marketing del cliente en planes de medios integrales, eficientes y medibles. Su rol actúa como puente entre la estrategia, la ejecución y el cliente, asegurando que las decisiones de inversión, mix de medios y KPIs estén alineadas a los objetivos de marca, y que la ejecución en plataformas se realice bajo altos estándares de calidad, control y rentabilidad. Responsibilities Liderar el proceso de planeación digital, desde el análisis del brief hasta la definición de tácticos, mix de medios y KPIs. Traducir briefs de negocio en planes de medios digitales, definiendo rol de canales, mix, KPIs y lineamientos de optimización. Supervisar la ejecución de campañas en Google, Meta, TikTok y DV360, asegurando consistencia con la estrategia definida. Definir criterios de optimización y ajustes durante la vigencia de las campañas, basados en resultados y aprendizajes. Gestionar y controlar presupuestos publicitarios de gran escala, velando por eficiencia y correcta asignación de inversión. Analizar desempeño y resultados para generar insights estratégicos y recomendaciones al cliente. Elaborar y presentar reportes de resultados, post‑buy e insights de manera clara y accionable. Liderar reuniones, presentaciones y procesos de negociación con clientes y proveedores. Participar y liderar procesos de auditoría de campañas y cuentas, garantizando cumplimiento de lineamientos y buenas prácticas. Qualifications Bachillerato en Marketing, Administración, o carreras afines. Mínimo 3 años de experiencia en planeación de medios digitales. Experiencia comprobable liderando estrategia y planeación digital. Experiencia manejando presupuestos altos y cuentas complejas. Sólida experiencia en relación y presentación frente a cliente. Experiencia liderando o coordinando equipos. Manejo intermedio–avanzado de Excel. Additional information • Salario competitivo y paquete de beneficios • Oportunidades de desarrollo profesional y formación continua • Ambiente de trabajo dinámico y colaborativo • Programas de bienestar y actividades recreativas

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