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Open nowPosted 647 days ago

Paid Media Specialist

Publicis Groupe Holdings B.V3,058 open roles

Where
Johannesburg, South Africa
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Your applicationOpen nowPaid Media SpecialistPublicis Groupe Holdings B.V · Johannesburg, South Africa

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Publicis Groupe Holdings B.V's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Publicis Groupe Holdings B.V postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 647 days ago

Publicis Groupe Holdings B.V median: 2 days open

The posting

Company description Publicis is a global leading full-service digital, shopper, data and media agency, delivering best-in-class strategy, creative, and technology as part of a Global network. We work with some of the country’s leading brands. We are experts in the full range of digital disciplines including web, mobile, social, Google, CRM and data. The agency is young dynamic and growing rapidly and we are constantly looking for great digital professionals who really want to make a major impact on the digital landscape. We are seeking an experienced digital Paid Media Specialist to drive innovative and highly effective digital marketing executions for our clients. Devise and implement PPC strategies across a number of assigned client accounts and manage the campaigns in accordance with these strategies. Manage the day to day activities of these accounts including technical changes, analyzing and drawing insight from third party analytics data and implementing innovative management techniques to maximize campaign performance (specifically responsible for assisting and achieving significant results and delivering best practice management techniques across assigned client campaigns) Develop strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients. Confidence to manage agency relationships with client service and drive increased performance. Responsibilities Keep up to date with paid search advertising trends, techniques and industry related software Conduct detailed competitor research Conduct extensive keyword research, analyse and test keyword performance across multiple channels with multiple campaigns Set-up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimisation across various channels Utilise bid management tools and data modelling to maximise the effectiveness of PPC campaigns Monitoring keyword bids and daily/monthly budget caps Reporting on quality scores, impressions, click through rates and other account metrics Keyword research Collaborate with agency team to ensure all activity is complementary, e.g. landing page split testing, tweaking and optimisation to deliver best possible click through and conversion rates Conduct A/B testing to improve; landing pages, ad copy, keywords, bids Optimise campaigns to improve client ROI. Be able to create audiences and target them appropriately in relevant campaigns. Have the ability to identify macro and micro conversions and create conversion tracking for those areas. Have the ability to create campaigns on Search, GDN and YouTube. Monitor campaign results, analyse key metrics, optimise click-through and conversion rates and create and review daily, weekly, monthly reports for clients Build relationships with external representatives from Google, Facebook, etc. Provide recommendations on strategy execution, keyword opportunities, campaign structuring and other facets of paid search in accordance with client goals Participate in client monthly status meetings Qualifications 4 years’ experience in a Search environment / Search Campaign Manager Experience in managing big budget campaigns R1M+ a month Strong grasp of numbers – analytically minded Performance driven / focused Ability to identify issues and problems, generate solutions and choose appropriate alternatives Ability to write comprehensive insights Time management skills and the ability to meet deadlines A keen eye for detail Strong written and verbal communication The ability to work well in a team as well as independently and responsibly A passion for the online industry A true paid search enthusiast! Comfortable with data analysis and particularly strong on Excel TECHNICAL REQUIREMENTS Certified in Google Ads – including Search, display, video, Google Shopping & Mobile Certified in Google Analytics GMP (Willing to up skill) Google Analytics Google Tag Manager (Willing to up skill) Google data studio reporting design MINDSET A can-do, will-do, win-win attitude First class organisational and people skills Innovative and ground breaking ideas to help grow the clients business Avid learner Energetic Self-starting Team player Confident Well presented Progressive Forward thinking Adaptable Technology savvy Willing to challenge the status quo and be an industry leader.

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