The posting
Company description Who Are We? At Publicis Groupe, we work around the needs and desires of our clients. We operate as one organization and under one P&L, integrating our specialties. This allows us to fulfill our clients' needs in creativity, media, technology, data, and production. We collaborate in multidisciplinary teams, giving our clients access to all our talents, expertise, and tools, both locally and internationally. This enables us to deliver integrated creative marketing and technology solutions where quality, speed, and cost are prioritized for our clients. Overview Job Description We are looking for a digital-first Senior Account Manager primarily dedicated to Royal FrieslandCampigna's global and regional media activities, with support for other clients as needed. This is a client service role with digital media at its core. You will be the primary day-to-day client contact and the connecting force between digital planners, specialist execution teams, and local markets. You combine strong account management skills with genuine digital media expertise. You understand how digital campaigns work end-to-end, from platforms and planning through campaign setup, tracking, measurement and optimisation. You do not need to execute campaigns yourself, but you need to understand digital deeply enough to challenge recommendations, identify opportunities, resolve issues and confidently translate digital complexity into clear client advice. Reporting directly to the Global FrieslandCampigna Client Lead, you will turn business briefs into strong digital recommendations and coordinated delivery, operating independently while involving the Global Client Lead on major decisions and broader business direction. Responsibilities Key Responsibilities Lead day-to-day client conversations Act as the primary day-to-day client contact, building trusted relationships across the Royal Friesland Campigna team. Take and distil briefs, understand business and media objectives, ask the right questions and challenge constructively. Turn conversations and data into clear recommendations, decisions and actions. Connect teams, digital expertise and markets Be the central point of integration between planners, specialist execution teams in India and Mauritius, local markets and the client. Bring the right expertise together, establish clear responsibilities and timelines, and ensure strong follow-through from brief through delivery. Bring strong digital expertise and judgement Digital expertise is critical to this role. Bring a strong understanding of the digital media ecosystem, including platforms such as Meta, Google and TikTok, alongside campaign setup, ad serving, taxonomy, tracking, measurement and optimisation. Use this expertise to challenge recommendations, identify opportunities, spot and resolve issues, and improve campaign performance, while drawing on specialist teams for deeper technical expertise. Own integrated campaign delivery end-to-end Maintain oversight from brief and planning through activation, optimisation, reporting and post-campaign analysis. Coordinate planners, specialists and local markets to ensure quality, timelines, budgets, approvals, tracking, measurement, reporting and billing remain on track. Drive performance and continuous improvement Work closely with planners and specialists to turn campaign performance and learnings into clear actions for future activity. Help drive a continuous test-and-learn mindset across markets, bringing relevant digital platform developments, performance opportunities and new ideas into the day-to-day client conversation. Use data, technology and AI practically Use data, technology and approved AI tools to make everyday work smarter, faster and more effective, from brief synthesis and presentations to reporting and analysis. Apply sound judgement around accuracy, confidentiality and where human review remains essential. Own the day-to-day independently Operate with a high degree of autonomy, prioritising effectively, anticipating risks and resolving day-to-day issues. Bring in the right specialists where deeper expertise is required and involve the Global Client Lead for senior strategic, commercial or relationship decisions, always escalating with clear context and a recommended next step. Qualifications Who We Are Looking For You are an experienced account leader who can combine strong client service, strategic thinking and digital media expertise. You are confident enough to lead client conversations independently, curious enough to challenge what you are hearing and commercially aware enough to understand the broader business context behind a media brief. You are digitally fluent rather than simply digitally exposed. You understand how digital media works across the campaign lifecycle and can confidently challenge planners and specialists, without needing to be the person operating the platforms yourself. You enjoy bringing structure to complexity and are comfortable working across multiple markets, cultures, disciplines and levels of media maturity. You are collaborative but decisive, comfortable working independently and know when a bigger strategic or commercial decision needs to involve the Global Client Lead. Pre-requisites for the Role 5+ years of relevant media, account management or integrated planning experience, ideally within an agency, international or multi-market environment. Proven experience owning day-to-day client relationships and confidently managing client conversations independently. Demonstrable experience within a digital-first media environment, with a strong understanding of how digital campaigns operate end-to-end. Strong digital media knowledge across major platforms such as Meta Ads Manager, Google Ads and TikTok Ads Manager. Solid understanding of campaign setup, ad serving, taxonomy, tracking, measurement and optimisation. You do not need to be a hands-on campaign executor, but you must be able to confidently challenge plans and specialists. Familiarity with Campaign Manager 360, Google Analytics or equivalent measurement and ad-tech tools. Understanding of integrated media planning, and how digital channels work alongside the broader media mix. Up-to-date knowledge of developments across the European media landscape, including platforms, technology, measurement and emerging opportunities. Strong strategic and analytical judgement, with the ability to connect media recommendations and campaign performance to wider brand and business objectives. Proven ability to connect planners, specialist execution teams and multiple markets, with strong prioritisation, organisation, attention to detail and accountability. Strong communication and presentation capabilities, with the ability to make complex subjects simple, clear and meaningful for clients. Excellent English. Additional languages are an advantage. Comfortable using AI in everyday work, with sound judgement around accuracy, confidentiality and human review. Strong working knowledge of Excel and PowerPoint. Experience with GWI or similar audience and insight tools is a plus. Additional information What do we offer? A competitive salary, a laptop, phone, and travel expense reimbursement. The opportunity to (continue to) develop yourself and the option to take courses/workshops. Opportunity to work on big brands and with an experienced global agency across multiple verticals. A super ‘gezellig’ (if you know you know) and brand new office in the Staal-Kade building, Zuid area of Amsterdam (moving in December 2026). The Work Your World Program: the opportunity to work elsewhere in the world for 6 weeks a year. Discounts on Classpass and a bike plan. A work environment where everyone feels heard, valued, and respected. Did reading this spark your enthusiasm? Then send us your application and CV now, and who knows, you might be joining us soon at Publicis Groupe in Amsterdam. We look forward to meeting you!
