The posting
Overview Role Overview Starcom is looking for a seasoned digital and performance marketing professional to lead strategic and operational delivery for key client businesses. The ideal candidate will bring extensive experience in managing digital media mandates, developing performance-led strategies and driving measurable business outcomes. This role requires a hands-on digital leader who can seamlessly bridge the gap between strategy and execution, lead client conversations, drive campaign effectiveness and deliver business growth through data-driven marketing initiatives. The candidate should possess strong expertise across Meta and Google advertising platforms, with the ability to independently evaluate campaign performance, identify growth opportunities and translate business objectives into effective digital strategies. Exposure to D2C brands and businesses would be an added advantage. Key Responsibilities Digital & Performance Strategy: Lead the development and execution of integrated digital and performance marketing strategies aligned with client business objectives and growth priorities. Platform Expertise: Demonstrate strong hands-on knowledge of Meta Ads Manager and Google Ads, including campaign management, dashboard navigation, performance tracking and optimisation. Campaign Performance & Optimisation: Analyse campaign data, identify performance gaps, derive actionable insights and drive continuous improvements across campaigns. Client Leadership: Act as a strategic partner to clients, independently leading discussions around campaign performance, media investments, ROI, ROAS, CAC and overall campaign effectiveness. Account Management: Own key client relationships, ensuring strong client servicing, stakeholder engagement, account growth and overall satisfaction. Operational Excellence: Drive day-to-day account operations and ensure seamless campaign execution through internal teams, maintaining high standards of delivery and performance. Team Leadership: Lead, mentor and guide cross-functional teams, ensuring alignment between strategy, planning, execution and campaign outcomes. Business Growth: Identify opportunities to strengthen existing client partnerships, introduce innovative digital solutions and drive incremental business growth. Experience & Competencies 11–14 years of relevant experience in digital media, performance marketing and digital strategy, preferably in senior leadership roles. Strong expertise across Meta and Google advertising platforms, including campaign management, optimisation and performance analytics. Demonstrated ability to combine strategic thinking with a hands-on understanding of campaign execution and platform-level performance. Strong client-facing experience, with the confidence to independently lead business reviews and present performance insights to senior stakeholders. Experience in managing large accounts, media investments and high-performing teams. Strong understanding of digital performance metrics, including ROI, ROAS, CAC, conversions and revenue growth. Excellent stakeholder management, communication, analytical and problem-solving skills. Exposure to D2C brands or performance-led digital business models will be an added advantage, but is not mandatory. Ideal Candidate A senior digital marketing professional who combines strategic leadership, strong platform-level expertise and commercial acumen. Someone who can confidently engage with clients on business performance, understand campaign numbers at a granular level and drive execution excellence through teams while taking ownership of overall account growth. Candidates from diverse digital agency and media backgrounds with strong performance marketing capabilities are encouraged to apply. D2C experience is preferred but not a prerequisite.



