The posting
Company description Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities. Overview Zenith is seeking a strategic, commercially minded Senior Vice President, Investment to lead holistic media investment across the Coty U.S. business. This role goes well beyond media buying. The SVP will be responsible for shaping investment strategy, driving marketplace innovation, leading senior client partnerships, overseeing operational excellence, and identifying opportunities that create measurable business value across the Coty portfolio. The ideal candidate combines deep investment expertise with strong leadership, commercial acumen, and the ability to translate emerging marketplace opportunities into tangible client growth. Responsibilities Role Objectives Client and Investment Leadership • Serve as the senior investment lead for Coty U.S. and a trusted advisor to client and agency leadership. • Lead integrated investment strategy across linear television, ctv, olv, digital, social, search, programmatic, audio, out of home. • Translate marketplace dynamics, performance, and business priorities into clear investment recommendations. • Partner across Strategy, Analytics, Commerce, Influencer/Advocacy, and Operations to deliver connected, full funnel plans and strong execution. • Partner with the Integrated Media Team SVP and Commerce SVP to connect national and commerce planning across the consumer journey. • Use retailer and shopper data to strengthen national audience, channel, and investment decisions. • Partner with Analytics upstream in the planning process to define measurement, identify solutions that connect media to business outcomes, and evaluate the overall efficacy of media investment. • Partner with the Influencer/Advocacy team to integrate advocacy into full funnel planning and amplify priority creator content through paid social, without directly owning influencer strategy. • Stay connected to Coty’s Global media organization and Zenith’s Global team, bringing relevant Global direction and learning into the U.S. business while sharing U.S. best practices and successes that can scale across priority markets. Video and Upfront Leadership • Independently lead the full video Upfront process from strategy and scenario development through negotiation, commitment, and client recommendation. • Bring deep expertise across linear television, connected television, and online video, including marketplace economics, pricing, audience delivery, flexibility, and measurement. • Lead relationships and negotiations with networks, streaming platforms, and other video partners. • Guide the team through ongoing stewardship, optimization, and communication of video investment decisions. Marketplace, Partnerships, and Innovation • Own senior relationships with key media, data, technology, and measurement partners. • Work with SVP of Integrated Media and Analytics to Identify and advance new measurement solutions that help prove business outcomes and improve understanding of total media effectiveness. • Negotiate partnerships that deliver client value, innovation, flexibility, and commercial efficiency. • Identify practical first to market, alpha, beta, and emerging opportunities that support Coty’s priorities. • Provide clear thought leadership on marketplace shifts, audience strategy, identity, agentic solutions, measurement, and evolving consumer behavior. Operational and People Leadership • Drive operational rigor, quality assurance, accountability, and timely escalation across the investment team. • Ensure staffing and scope remain aligned to the work and client expectations. • Lead, coach, and develop a high performing team across investment disciplines. • Support the Client Lead with business planning, scope and staffing alignment, revenue and margin stewardship, and talent decisions. Why Coty? Coty is a highly visible account where investment leadership can directly shape the work, the client partnership, and the business. A Dynamic Beauty Portfolio Work across a portfolio spanning Consumer Beauty, Prestige, and Luxury, with brands at the intersection of culture, commerce, and consumer behavior, i.e. iconic brands like CoverGirl and fashion licensed fragrance brands like Burberry and Marc Jacobs A True Leadership Role This role has a meaningful seat at the table with senior Coty and Zenith stakeholders and leads consequential investment decisions across the U.S. portfolio. Integrated, Full Funnel Opportunity The role connects national media with commerce, influencer/advocacy, agentic solutions, measurement, and consumer behavior, while partnering with dedicated leaders across each discipline. U.S. Ownership with Global Connectivity The role owns U.S. investment while staying connected into Global direction and learning. It also helps share U.S. best practices and successes that can scale across other priority markets. Innovation That Can Reach the Market Coty provides the opportunity to turn marketplace relationships, new capabilities, and emerging ideas into practical solutions with clear business relevance. Qualifications • Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field. • 12 or more years of experience in national media investment, with agency experience highly preferred. • Demonstrated ability to independently lead a video Upfront and major negotiations. • Deep expertise across linear television, ctv, and olv. • Experience working with barter agencies and incorporating barter into investment planning and execution. • Experience leading integrated investment across digital channels, with strong understanding of social, search, programmatic, audio, OOH. • Ability to use audience, shopper, and retail data to inform national media strategy and support full funnel integration with commerce. • Experience partnering with Analytics to build measurement upstream, connect media to business outcomes, and evaluate overall media efficacy. • Strong understanding of how influencer and advocacy content can be amplified through paid social as part of an integrated, full funnel media plan. • Strong client leadership, communication, negotiation, commercial, and team development skills. • Proficiency in Microsoft Word, Excel, and PowerPoint. Experience with Mediaocean platforms, including DDS and MBOX, is preferred. Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply. #LI-AD2 Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/20/2026.
