The posting
Company description PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale. This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch. If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry. Overview As the Senior Vice President, National Video Investment you’ll bring your extensive media buying expertise to our team and play a key role in providing strategic leadership for our client. You’ll be responsible for nurturing strong client relationships and providing thought leadership on audience strategies and campaign optimization. The SVP builds strong relationships and establishes clear lines of communication with agency partners. We’re seeking a candidate with marketplace credibility and the ability to confidently engage with senior marketing and media professionals. You’ll forge unique, first-to-market opportunities, extend partnerships beyond traditional pricing/trading, and deliver holistic, channel-agnostic solutions. Responsibilities Cultivate and maintain senior-level relationships with media vendors and platforms to ensure trust and confidence with our buying partners Drive upfront negotiations and steer and support client stakeholders throughout the process Negotiate deals that include data partnerships and bespoke opportunities tailored to the client’s needs Integrate diverse channels into a cohesive strategy for maximized reach and ROI Anticipate market shifts and proactively recommend next-generation solutions Collaborate with internal stakeholders to deliver data-driven, future-forward partnerships Convey complex investment strategies to day-to-day contacts as well as executive-level decision-makers Maintain a strong understanding of the systems used such as Mediaocean/Prisma or other digital buying tools, Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools Build and maintain strong relationships across multiple internal teams and external teams ensuring transparency, clarity, and alignment. Accountability and ownership of campaign execution for assigned client account Own the development of strategic proposals, coordinating across teams to account for all relevant inputs Understand and effectively communicate value proposition, technology, and processes related to the growth of current and prospective agency accounts Develop processes to ensure data integrity and implement across the agency Determine and activate how to deliver necessary data to teams for various reporting purposes Provide clear communication on business initiatives, ensure proper training on tools and processes, and participate in talent recruitment and development efforts Co-manage and mentor teams with varying levels of experience, ensuring high-quality results and professional growth Qualifications 12+ years of media buying experience in the video eco-system (linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable) Experience leading strategic oversight and execution of multi-brand video investment initiatives for a portfolio client, ensuring cohesive activation and alignment with overarching brand and media objectives. 8+ years of experience leading teams and direct reports Excellent leadership skills with ability to lead team to deliver high-quality results Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly Excellent communication, presentation, organizational, interpersonal and analytical skills Strong communication, analytical, problem-solving, and critical thinking skills Technical proficiency, particularly with the following tools: MediaOcean, MBOX, Nielsen Net Rating, comScore, AdRelevance, eMarketer, Forrester, etc. Technical proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) Ability to work successfully with teams, handle multiple projects, and meet tight deadlines Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.#LI-EK1 Veterans Encouraged to Apply. Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.
