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Open nowPosted 6 days agoWe saw it 63 min after it went up

FOCUS ENTERTAINMENT PUBLISHING - COMMUNICATION DIRECTOR (H/F/NB)

Pullup Entertainment10 open roles

Where
Paris, Île-de-France, France
Work mode
Hybrid
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Your applicationOpen nowFOCUS ENTERTAINMENT PUBLISHING - COMMUNICATION DIRECTOR (H/F/NB)Pullup Entertainment · Paris, Île-de-France, France

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The clock on this job

Early applications get read.

8.1% of postings close within 7 days. Measured by our own scanner across the market. Pullup Entertainment postings stay open a median of 12 days.

Share of postings closed within
  1. 1.7%1 day
  2. 3.6%3 days
  3. 8.1%7 days
  4. 15.1%14 days
  5. 34.0%30 days
This job: posted 6 days ago

Pullup Entertainment median: 12 days open

The posting

Le.la Communication Director pilote la stratégie de communication externe globale de Focus Entertainment Publishing et de son portefeuille de titres. Rattaché(e) au Chief Marketing Officer, il ou elle encadre et fait grandir les équipes Social Media, Community Development, PR & Influence en garantissant l'impact, la cohérence et la créativité des campagnes de communication de nos jeux.

Missions Principales

  1. Stratégie de Communication
  • Co-construire avec les autres directeurs du département Marketing & Créa les plans de communication 360° (RP, social, influence, community) alignés sur les objectifs business et les temps forts des jeux
  • Définir les KPIs clés (reach, engagement, community sentiment, cpv,..), suivre les performances des campagnes et ajuster la stratégie en temps réel sur l'ensemble des canaux (médias, réseaux sociaux, influence).
  • Coordonner les partenariats stratégiques (OEM, marque, VIP, ...) pour maximiser la visibilité croisée des titres.
  • Anticiper et piloter la communication sensible ou de crise (issues management), en lien avec les équipes juridiques, RH et la direction, afin de protéger la réputation de l'entreprise et de ses titres.

2. Leadership & Management des Équipes

  • Encadrer, fédérer et développer équipes Social Media, Community Development, Presse & Influence.
  • Structurer l'organisation des équipes, fixer les priorités, optimiser l'allocation des ressources et insuffler une vision créative et innovante.
  • Porter les enjeux de ses équipes au sein du département Marketing & Créa et auprès des autres directions (Production, LiveOps, Content,..).

3. Relations Presse, Influence & Partenariats

  • Valider et guider les stratégies globales de relations presse et d'influence (campagnes d'ambassadeurs, événements de type preview, activations spéciales).
  • Superviser le travail des agences partenaires en France et à l'international, piloter les budgets et optimiser les outils de suivi.
  • Construire et entretenir un réseau de contacts presse, influenceurs et partenaires à l'échelle internationale.
  • Piloter les relations avec les créateurs de contenu et influenceurs clés du secteur, et développer à terme des programmes de créateurs pérennes (creator programs).

4. Social Media, Community & Opérations Live

  • Définir les lignes éditoriales des réseaux sociaux pour l'entreprise et les jeux du catalogue, en garantissant une animation qualitative et constante (Discord, forums, plateformes sociales).
  • Assurer une veille active des tendances social media, des usages des communautés gaming et des codes de la pop culture.
  • Structurer les métiers de community development chez FEP.

Profil Recherché

Expérience : Solide expérience confirmée (minimum 8 à 10 ans) en communication digitale, avec au moins une expérience significative dans l'industrie du jeu vidéo ou du divertissement et plusieurs années en management d'équipe. Maîtrise globale des écosystèmes RP, Social Media, influence et gestion de communauté.

Compétences & qualités

  • Vision stratégique et capacité à fédérer plusieurs pôles autour d'une direction commune.
  • Leadership affirmé, sens de la pédagogie et goût pour le développement des talents de N-2 à N-1
  • Excellente connaissance de l'écosystème gaming : presse spécialisée, créateurs de contenu, plateformes et communautés.
  • Culture data / pilotage par la performance (KPIs presse, social, influence).
  • Excellent relationnel, diplomatie et capacité à travailler en transverse avec d'autres départements
  • Français et anglais courants, à l'écrit comme à l'oral
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