Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 24 days ago

Director, Retail Sales and Operations

purdys71 open roles

Where
8330 Chester St, Vancouver, BC V5X 3Y7, Canada
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector, Retail Sales and Operationspurdys · 8330 Chester St, Vancouver, BC V5X 3Y7, Canada

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on purdys's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.6%1 day
  2. 3.4%3 days
  3. 7.8%7 days
  4. 14.3%14 days
  5. 33.7%30 days
This job: posted 24 days ago

The posting

Job type: Full-time, Permanent Pay range:  Expected salary $140,000-$160,000, including participation in Purdys’ incentive and benefits programs. Do you love chocolates? As a proud Canadian Chocolatier, we create connection and joy through the power of chocolate and have a great deal of fun doing so. We truly value diversity in our workforce and therefore welcome applicants of all ethnic groups, genders, races, religions, abilities, and backgrounds. We’re looking for a Director, Retail Sales & Operations to join our Retail Operations team. We are looking for a customer-centric retail leader who can protect and evolve the Purdys retail experience across Canada while building an engaged, high-performing field organization. Reporting to the COO, Retail Sales & Operations, the Director stewards the Purdys retail experience across Canada, leading a national network of more than 90 shops that serve as the primary expression of the Purdys brand for customers nationwide. This role is accountable for protecting and evolving Purdys’ culture, service standards, customer experience, and premium brand positioning while delivering profitable sales growth and operational excellence. The Director translates company strategy into customer-facing execution, using data, customer insights, and strong field leadership to improve traffic, conversion, retention, average transaction value, customer satisfaction, and long-term loyalty.   You will have the opportunity to:

Lead Purdys’ national retail strategy and store operations across Canada, ensuring every shop consistently reflects Purdys’ values, premium brand positioning, product quality, heritage, and gifting expertise. Create a highly engaged retail culture by developing and coaching District Managers, Store Managers, and the Retail Operations Manager to deliver service excellence, accountability, retention, development, and performance. Own same-store sales growth by improving the key drivers of performance, including traffic, conversion, transaction counts, average transaction value, customer retention, customer satisfaction, labour productivity, and shrink. Use customer feedback, reviews, NPS, field observations, behavioural data, and operational insights to identify trends, risks, and opportunities and put practical action plans in place. Lead annual budgets, forecasts, business plans, and performance management for the retail channel, including sales, gross margin, contribution, and labour productivity. Strengthen store execution through clear operating standards, standard operating procedures, inventory practices, replenishment, ordering, waste reduction, health and safety compliance, and continuous improvement. Partner with Marketing, Digital, Merchandising, Product, Creative, and Real Estate teams to bring the Purdys brand experience to life in-store, drive traffic, maximize conversion, and support omni-channel initiatives. Lead the execution of retail programs, including pop-up shops, seasonal initiatives, customer-facing campaigns, and new store openings.

Your first-year deliverables:

Become a visible champion of the Purdys retail culture, Build trust and strong relationships across the retail network while learning from shop teams, Recognizing what makes Purdys unique, and Preserving the customer-first culture that has been built over generations.

  You will be a good fit if you:

Bring 10+ years of experience managing the retail sales function at a Director, Regional, District Manager, or more senior level. Have demonstrated experience in a business-to-consumer environment, preferably retail, with exposure to multi-jurisdictional retail locations. Bring strong people-leadership capability, including experience developing, motivating, and coaching high-quality professional and field teams. Have proven experience managing the sales function from both a financial and managerial point of view, including capital and operating expense budgets. Are comfortable using retail KPIs, customer insights, traffic, conversion, behavioural data, and financial analysis to improve performance and guide decision-making. Have a bachelor’s degree in a related discipline such as Business or Communications, or equivalent experience.

  Get ready to enjoy: •             Extended Health & Dental Plan •             Sickness and Disability Plans •             RRSP Matching Program •             Profit Sharing depending on achieving the business goals •             Purdys Perks (Active Lifestyle Program, Tuition Reimbursement, Employee discount, and much more)   Ready to dive deeper? Check out our Instagram, TikTok or Facebook.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against purdys's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on purdys's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    purdys's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.