The posting
The PureGym Way The PureGym Group is a global gym business with a community of more than 700 gyms and over 2 million members. At PureGym, everything we do comes back to one simple idea: helping you feel good. We're proud of our people and have a strong focus on internal progression. Championing diversity, we are committed to providing an excellent employee experience and workplace culture. As such, we are a Disability Confident Committed employer, and offer interviews to candidates who meet the essential criteria for a role, and opt-in to the scheme on their application form. Our gyms are friendly, supportive, and judgement-free spaces where everybody can come in, work out and leave Feeling PureGym Good. We are proud to be certified by Top Employers Institute. See our careers page for full benefits. We offer
Free nationwide gym membership for you + 1 Hybrid working A truly flexible working culture Personal private healthcare, including digital GP Life insurance x4 Company pension contribution 25 days annual leave, plus 1 personal day Option to purchase additional holiday (up to 5 days) Great learning & development resources Enhanced maternity pay, paternity and adoption leave
The Role Location: London / HybridType: Full TimeContract: PermanentApplication closing date: 19/10/26 We are looking for a Senior Data Scientist to join our Data & Analytics team, working between home and our London office in Angel, Islington. The Role Data Science at PureGym influences some of the biggest decisions we make, from where we open our next gyms and how we price, to how we keep millions of members coming back. Our models shape real decisions across retention, pricing, customer lifetime value and estate growth, with the impact showing up in the numbers our business runs on. We're a small, experienced team that's great at turning good ideas into working solutions quickly. You'll join people who care about doing Data Science well, and you'll see your work used to make real commercial decisions throughout the business, not just admired in a notebook. As our Senior Data Scientist, you'll take the technical lead on the modelling behind PureGym's spatial analytics capability. You'll help us answer some of our most commercially important questions: where should we grow, how do our gyms fit within their local communities, and what drives the performance of different locations? This is a role with significant ownership. You'll take spatial and location models from prototype through to trusted, production-ready assets, ensuring they're rigorous, explainable and capable of supporting confident investment and commercial decisions. What you'll be doing
Own the spatial and location models that power our analytics tools, taking them from prototype through to maintained, well-documented production assets. Build and evolve catchment, location and demand models that help us understand our markets, communities and opportunities for growth. Partner closely with Property and Finance, translating commercial questions into analytical problems and ensuring our models deliver meaningful business value. Rigorously validate models through out-of-time testing, leakage checks, sensitivity analysis and clear measures of uncertainty, ensuring every input genuinely reflects the information available at the point a decision is made. Develop approaches for locations with limited historical data, using your technical judgement to determine when there is enough evidence to trust a result. Work with Engineering and Data colleagues to turn model outputs into reusable, scalable data assets rather than one-off analysis or tables. Partner with MLOps colleagues to deploy, monitor and retrain models, with clear ownership, versioning in MLflow and documented handover points. Turn complex model outputs into clear, commercially relevant recommendations for senior stakeholders, including being transparent about uncertainty and where a model should, and should not, be used. Evaluate external and third-party models with technical rigour, challenging assumptions and helping set the standard for how we assess them. Contribute to shared development standards and peer review, sharing knowledge so that our capability can scale and no critical model is dependent on one person. Help shape the future of spatial analytics at PureGym, identifying opportunities to improve our methods, tools and the commercial impact of our models.
The Person You're an experienced Data Scientist with strong geospatial expertise who enjoys using complex data to solve real-world commercial problems where the answer isn't always obvious. You're curious enough to question the data and rigorous enough to challenge an impressive-looking result when the evidence doesn't support it. You're also pragmatic: you understand that the best model isn't necessarily the most sophisticated one, but the one that's robust, explainable and genuinely helps people make a better decision. You'll be:
Independent: You take ownership from problem definition and experimentation through to production, rather than stopping at proof of concept. Commercially curious: You want to understand the decision behind the model and how your work ultimately creates value for the business. Sceptical by default: You test assumptions, data and headline metrics before accepting them, whether they've come from an internal model or an external provider. Pragmatic: You choose the simplest approach that produces a robust, reliable and explainable result rather than adding complexity for complexity's sake. A strong collaborator: You enjoy solving problems alongside colleagues across Property, Finance, Engineering and Data. A clear communicator: You're credible with senior non-technical stakeholders and can explain complex modelling, uncertainty and technical trade-offs in plain language.
Qualifications & Skills The most important thing is that you combine strong Data Science fundamentals with genuine geospatial expertise and can demonstrate how you've used modelling to influence real-world decisions. You'll bring:
A degree in a quantitative or geospatial discipline, or equivalent practical experience. Several years of applied Data Science experience, including building geospatial models that have been used to inform real-world decisions. Experience within retail, leisure, property or real estate would be particularly relevant. Strong geospatial modelling expertise, for example spatial statistics, gravity and Huff-style models, network and isochrone analysis and spatial autocorrelation. Proven experience taking at least one model from prototype through to production, with an understanding of what it takes to maintain and monitor it once live. Strong Python and SQL skills, with experience writing version-controlled, tested and maintainable code. Experience with the Python geospatial ecosystem and working with PySpark on Databricks. Working knowledge of dbt, MLflow and production model deployment patterns. Confidence using AI-assisted development tooling appropriately as part of the development lifecycle. Strong written and verbal communication skills, with the ability to explain complex technical concepts and model outputs clearly to non-technical audiences.
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve. Please note: Qualifications and Skills represent the essential criteria for the role, which need to be met to be offered an interview under the Disability Confident Scheme. Volume of eligible applications may impact everyone being able to be offered an interview. Applications will be reviewed
