The posting
Key Responsibilities:
Marketing Strategy and Planning
- Develop and implement marketing strategies aligned with the company’s business objectives, brand positioning, and growth priorities.
- Establish marketing plans, campaign objectives, performance targets
- Identify market trends, audience behaviour, and digital marketing opportunities to strengthen the company’s market presence.
- Coordinate marketing activities across different markets and ensure consistent brand messaging.
Brand Management and Communications
- Oversee brand positioning, brand messaging, and marketing communications across relevant channels.
- Develop and maintain consistent brand identity and tone of voice across digital platforms and marketing materials.
- Lead the development of marketing content, including articles, newsletters, product communications, and educational materials.
- Collaborate with internal teams and external partners to strengthen brand awareness and reputation.
Digital Marketing and Social Media
- Lead digital marketing initiatives, including social media strategy, content marketing, and online community development.
- Oversee the company’s social media channels, including X, YouTube, TikTok, Instagram, Facebook, LinkedIn, and other relevant platforms.
- Develop strategies to increase brand visibility, audience growth, engagement, and content reach.
- Monitor digital marketing performance and implement data-driven improvements to campaign effectiveness.
- Identify emerging platforms, digital trends, and innovative marketing approaches to support business growth.
Marketing Campaigns and Product Promotion
- Plan and execute integrated marketing campaigns for product launches, partnerships, sponsorships, brand activations, and corporate events.
- Work closely with product, business development, branding, events, and other relevant teams to align marketing initiatives with business priorities.
- Develop compelling product marketing messages that communicate product value propositions to target audiences.
- Manage relationships with influencers, key opinion leaders (KOLs), community partners, and other external stakeholders.
Marketing Analytics and Budget Management
- Monitor marketing campaign results, digital engagement, audience growth, and other relevant performance metrics.
- Analyse campaign data and prepare regular reports with actionable recommendations.
- Manage marketing resources and budgets in line with approved plans and business priorities.
- Evaluate campaign effectiveness and recommend improvements to optimize marketing ROI.
Job Requirements:
- Bachelor’s degree in Marketing, Communications or related discipline.
- Minimum 5 years of relevant experience in marketing, digital marketing, brand communications, or social media management
- Proficiency in written and spoken Mandarin is preferred to facilitate regular business communication and correspondence with Mandarin-speaking business counterparts as part of the role's responsibilities.
- Ability to develop and execute marketing strategies across multiple digital platforms and markets.
- Strong experience in brand development, content strategy, integrated marketing campaigns, and audience engagement.
- Demonstrated ability to manage cross-functional projects and collaborate with internal and external stakeholders.
- Strong analytical, leadership, communication, and project management skills.
- Ability to interpret marketing performance data and translate insights into actionable business strategies.
Savita Rai
EA REG NO: R1873418
EA License No:23C2060
Disclaimer: The company is committed to ensuring the privacy and security of your information. By submitting this form, you consent to the collection, processing, and retention of the information you provide. The data collected (which may include your contact details, educational background, work experience and skills) will be used solely for the purpose of evaluating your qualifications for the position you're applying for. Your data will be stored securely and retained for the duration necessary to fulfill our hiring process. If you are not selected for the position, your data will be kept on file for a limited period in case future opportunities arise. You have the right to access, correct, or delete your data at any time by contacting us at Quess Singapore | A Leading Staffing Services Provider in Singapore (quesscorp.sg)
This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).
e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives. By applying for this role, you consent to Quesscorp Singapore’s PDPA and e2i’s PDPA. By submitting your application for this position, you consent to the collection, use, and disclosure of your personal data by Quesscorp and its recruitment partners, including Employment and Employability Institute Pte Ltd, for the purpose of i) employment facilitation and ii) data and statistical analysis. You may find out more information on the PDPA policies at Quesscorp website and [https://www.e2i.com.sg/pdpa/]."



